What is Social Technologies and Human Computer Interaction

Any technology that facilitates social interactions and is enabled by a communications capability, such as the Internet or a mobile device. Examples are social software (e.g., wikis, blogs, social networks) and communication capabilities (e.g., Web conferencing) that are targeted at and enable social interactions.

Social User Experience for Effective Mobile Advertising

Stavros Asimakopoulos (Lancaster University Management School, UK), Frank Spillers (Experience Dynamics, USA), George Boretos (Global Forecasting Solutions, UK), and Zhengjie Liu (Dalian Maritime University, China)