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What is Sponsorship

Black Female Leaders in Academia: Eliminating the Glass Ceiling With Efficacy, Exuberance, and Excellence
The position or function of a person or group who vouches for, supports, advises, or helps fund another person or an organization or project.
Published in Chapter:
Expendability and Efficacy: The Slow Rise to the Rose-Colored Glass Ceiling – Institutional Support for Black Women Leaders
Genyne Henry Boston (Florida A&M University, USA) and Cheree Y. Wiltsher (Florida A&M University, USA)
DOI: 10.4018/978-1-7998-9774-3.ch002
Abstract
This chapter explores ways in which the cultures of today's higher education institutions affirm or deter the ascent of Black women to senior administrative positions. Black women continue to emerge as leaders across all industries despite facing substantial adversity from the intersectionality of race and gender. What is different is an unprecedented post-pandemic landscape, as an alarming number of persons choose to depart from occupational roles that were until recently, coveted and long-held. Black women have a well-established record of providing value without reciprocity from the institutions they serve. The burgeoning number of qualified Black women scholars poised to contribute significantly from a role of leadership must be supported. By acting with intention, the potential value add proposition stands to propel the academy and society forward in ways that align with a truly diverse and equitable future vision. Strategies to inform and address challenges through leveraging advocacy, mentorship, sponsorship, and tools like the comparative value culture assessment are discussed.
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Inclusivity in Leadership: Creating a More Gender-Inclusive Leadership Team
A mentor or someone in a position of power supporting and helping someone get to the next position.
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The Role of Esports Events in the Tourism Industry: The Cases of Spain and Argentina
Money given by a company to support an organization to run an event or an activity.
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Sustainable Finance Strategies in the Formula 1 Industry: A Fintech Perspective
Financial support received (in this case by F1 Teams) to cover expenses and salaries of those involved.
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YouTube as a Contemporary C2C Communication Channel for Companies: Analyzing Differences Between Sponsored and Non-Sponsored Videos
Sponsorship is a term used to define a kind of advertising that establish a deeper association between the firm and the publisher. This association can be developed through YouTube when influencers collaborate with firms generating video contents related to these firms.
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Cultural Sponsorship and Entrepreneurial Mistrust
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Customer Responses to Arts Festivals: The Effects of Relationship Marketing on Cultural Activities
An advertiser agrees to pay for the production of a program and most of the advertising that appears in the program.
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