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Improving University Reputation Through Academic Digital Branding
Strategies and resources that are planned in order to promote the development of the person in an integral way.
Published in Chapter:
Inclusive Education in the University: Contributions to the Academic Digital Brand and the University Reputation
Marylin Figueroa Cruz (Universidad Estatal de Milagro, Ecuador), Gretel Vázquez Zubizarreta (Pedagogical Sciences University Enrique Jose Varona, Cuba), Ivette Méndez Forns (Havana University, Cuba), María Jackeline Langarano Delá (Universidad de Guayaquil, Ecuador), and Carlos Andres Loyola Romero (State University of Milagro, Ecuador)
Copyright: © 2021 |Pages: 15
DOI: 10.4018/978-1-7998-4930-8.ch005
Abstract
The attention to special educational needs (SEN), in and from the university context, promotes the inclusion in all areas of life, the development of a fair and equitable society, and the functions of the university fulfillment as a radiator of influences in the national and foreign environment. Based on this premise, three experiences from different universities that applied technological possibilities in the visibility, awareness, intervention, and satisfaction of SEN are presented in the chapter. It also examines how these practices have benefited the functions achievement of these higher education institutions, the development of the academic digital brand, and university positioning.
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