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What is The Content Analysis Technique

Chapter 4
New Media and Visual Communication in Social Networks
The content analysis can be defined as a set of methodological tools and techniques that apply a wide variety of discourses. The content analysis is as a systematic procedure, developed to examine the content of recorded information.
Published in Chapter:
How Is a Country Image and Identitiy Construction Reflected via Discourses in Press?
Emel Özdemir (Communication Faculty, Akdeniz University, Turkey)
Copyright: © 2020 |Pages: 10
DOI: 10.4018/978-1-7998-1041-4.ch004
Abstract
This chapter is aimed to put the matter of how is a country image able to be constructed in hand through the medium of the online press, by evaluating The New York Times (USA), The Daily Express (England), Spiegel Online International (Germany), and Le Monde Diplomatique (France) in terms of “Turkish image and identity” throughout four months (January-April) in 2019. The author uses Van Dijk's discourse analysis approach that is based on two main principles, macro and micro discourse analysis, and the content analysis technique. It is possible with this evaluation to determine how Turkish image and identity is established and what kinds of images, expressions, and representations are used by the foreign press, as well as their approach to Turkish identity.
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