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What is Tourism, Hospitality

Chapter 3
Managerial Challenges and Social Impacts of Virtual and Augmented Reality
Aggregate attractions management, convention planning, customer service, event planning, food service, gaming, lodging, marketing, sales and travel.
Published in Chapter:
Managerial Challenges in VR and AR in Asia
Padma Panchapakesan (Taylor's University, Lakeside Campus, Malaysia)
Copyright: © 2020 |Pages: 11
DOI: 10.4018/978-1-7998-2874-7.ch003
Abstract
Virtual reality and augmented reality technologies have been widely adopted in tourism and hospitality, retail, communication, social media, and other fields. They have become effective tools to deliver consumer experiences and also are cost-effective. Though the adoption of these technologies has received support from customers, there are over-arching issues which have to be addressed for these technologies to diffuse into everyday lives. This chapter discusses how virtual and augmented realities are applied in various industries and the resulting immediate challenges which are needed to be addressed by the managers for a successful adoption.
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