Mamatha Gnanakumar

Mamatha Gnanakumar is working as Assistant Head of the Department (Assessments), Department of Business and Management studies, Gulf college Oman. And she is a dedicated academic and seasoned educator with expertise in Marketing and Management. She is currently advancing her research as a Ph.D. candidate in Marketing Management at Hindustan Institute of Technology and science, Chennai. She has also been recognized at the national level: Certified Assessor, Ministry of Commerce & Industry, for the Sultan Qaboos Award for Industrial Excellence (2015). Approved Research Supervisor, The Research Council, Oman, having submitted a project titled “Impact of Digital Marketing on Banking Sector in Oman” under the FURAP initiative (2017).

Publications

Harnessing Strategic AI Integration for Entrepreneurial Growth and Leadership: From Vision to Execution
Harnessing Strategic AI Integration for Entrepreneurial Growth and Leadership: From Vision to Execution
M. Nasrin Sulthana, Mamatha Gnanakumar, Venkatesh Thulasidoss, R. Vettriselvan. © 2026. 24 pages.
This chapter empirically studies the use of strategic integration of artificial intelligence (AI) in the capability to fulfil entrepreneurial vision into actual implementation to...