Md. Nahid Al Afridi | IGI Global Scientific Publishing

Nahid Al Afridi is an innovative and tech-savvy student from Tourism and Hospitality Management at IUBAT International University of Business Agriculture and Technology, Dhaka 1230, Bangladesh. He composes his academic walk of life and executive experience in digital marketing, branding, and technology strategies. Always curious and artistically inclined, Nahid has been a learner of new tools (from social media marketing, SEO, data-driven strategies, automation, and smarter hospitality operations) that shape guest experiences and business outcomes across hotel brands. He is particularly interested in bringing technology to the world of tourism services to develop more efficient and tailored services and to do so in a sustainable way. His academic and professional interests are in areas such as digital tourism, online consumer behavior, destination marketing, smart hotel systems, virtual experiences, and AI in guest services. He is a firm believer in bridging the gulf of conventional tourism processes with next-generation, digital wonders. Nahid has a vision of establishing a voice of digital innovation in the industry by applying his technology and marketing skills to solving real world problems and helping the evolution of modern, customer-centric tourism and hospitality ecosystems.

Publications

Food at the Crossroads of Trade, Health, and Economic Development: From Field to Global Markets

This chapter raises a critical question on the interrelationship between global agricultural trade, health, food security, and economic growth, with a special emphasis on...