Nihar Suresh Dahake

Nihar Suresh Dahake is currently serving as an Assistant Professor in the Department of MBA at G H Raisoni College of Engineering, Nagpur. He holds a B.Com, M.Com, and MBA from Rashtrasant Tukdoji Maharaj Nagpur University and earned his Ph.D. from Sant Gadge Baba Amravati University, Amravati. In addition to his academic qualifications, Dr. Dahake has successfully qualified the State Eligibility Test (SET) in both Commerce and Management, demonstrating his strong foundation in these disciplines. With a rich academic background, he brings 14 years of teaching experience and 8 years of dedicated research experience to his role. Throughout his career, he has consistently contributed to academic excellence and research development. Dr. Dahake’s areas of expertise include Financial Accounting, Consumer Behavior, Marketing Management, and Financial Management. His multidisciplinary knowledge allows him to effectively engage with a wide range of topics in business and management studies. Passionate about both teaching and research, he strives to inspire students while also contributing meaningfully to the academic community through his scholarly work. His professional journey reflects a deep commitment to education, research, and the advancement of management studies in higher education institutions.

Publications

Chatbots and AI Tutors: Enhancing Student Engagement and Learning Management
Chatbots and AI Tutors: Enhancing Student Engagement and Learning Management
Parihar Suresh Dahake, Nihar Suresh Dahake, Vasco Ribeiro Santos. © 2026. 36 pages.
In recent years, India has witnessed a transformative shift in educational methodologies, largely driven by the integration of chatbots and AI tutors. This advancement is...
Advancing Marketing in Society 5.0: The Strategic Role of Predictive Analytics in Consumer Behaviour Analysis
Advancing Marketing in Society 5.0: The Strategic Role of Predictive Analytics in Consumer Behaviour Analysis
Parihar Suresh Dahake, Nihar Suresh Dahake, Saket Narendra Bansod, Prachita S. Patil. © 2026. 34 pages.
Businesses are progressively utilising predictive analytics to enhance their comprehension and anticipation of client behaviour within the framework of Society 5.0, a...
Bridging the Gap: How Global Value Chains Drive Inclusive Marketing Strategies
Bridging the Gap: How Global Value Chains Drive Inclusive Marketing Strategies
Parihar Suresh Dahake, Nihar Suresh Dahake. © 2026. 48 pages.
The ongoing globalization of markets has sparked a tremendous interest in emerging economies, particularly in the ‘bottom of the pyramid' (BoP), prompting national...
Integrating Business Process Management and Marketing: A Strategic Approach to Enhancing Customer-Centric Processes
Integrating Business Process Management and Marketing: A Strategic Approach to Enhancing Customer-Centric Processes
Parihar Suresh Dahake, Nihar Suresh Dahake, Amruta Mahalle. © 2026. 46 pages.
The current research examines how business process management (BPM) and marketing are integrated into marketing communications to enhance customer-centric processes in response...
AI-Powered Marketing in Insurance: Revolutionizing Customer Acquisition and Retention
AI-Powered Marketing in Insurance: Revolutionizing Customer Acquisition and Retention
Parihar Suresh Dahake, Nihar Suresh Dahake, Vikram Krishnarao Joshi. © 2026. 44 pages.
The insurance industry is shifting their sales mode from offline to online for the sake of reaching potential customers efficiently. Online insurance sales are usually arranged...
Revolutionizing Marketing Strategies: The Role of AI in Value Creation and Consumer Engagement
Revolutionizing Marketing Strategies: The Role of AI in Value Creation and Consumer Engagement
Parihar Suresh Dahake, Sanjiv Kumar, Nihar Suresh Dahake. © 2026. 38 pages.
This paper discusses how AI is enabling companies to mainstream innovations for beat-your-competitor strategies in value creation and enhancing consumer engagement in the context...
From Clicks to Conversions: The Science of AI-Powered Consumer Engagement on Social Platforms
From Clicks to Conversions: The Science of AI-Powered Consumer Engagement on Social Platforms
Parihar Suresh Dahake, Nihar Suresh Dahake, Janmejay V. Shukla. © 2026. 32 pages.
The traditional econometric models of advertising effectiveness, mainly focusing on the linkage between advertising spending and sales or similar objectives, are outdated, as...
Decoding Consumer Minds: The Convergence of AI and Neuromarketing for Precision Marketing
Decoding Consumer Minds: The Convergence of AI and Neuromarketing for Precision Marketing
Parihar Suresh Dahake, Nihar Suresh Dahake, Pragati Parihar Dahake, Pritam Bhadade. © 2026. 44 pages.
In today's world, marketing strategies are becoming targeted with the help of artificial intelligence. Each click on a commercial website is analyzed, processed, and paired...
Predictive Analytics for Customer Retention in E-Commerce: Evaluating Model Accuracy and Its Impact on Retention Strategies
Predictive Analytics for Customer Retention in E-Commerce: Evaluating Model Accuracy and Its Impact on Retention Strategies
Parihar Suresh Dahake, Nihar Suresh Dahake. © 2026. 26 pages.
Despite the rise of predictive analytics as a breakthrough tool for minimizing churn, client retention remains a major challenge for e-commerce businesses. This study looks into...
The Role of Big Data in Predictive Analytics for E-Commerce: Examine How Big Data Contributes to Better Predictions in Online Shopping
The Role of Big Data in Predictive Analytics for E-Commerce: Examine How Big Data Contributes to Better Predictions in Online Shopping
Parihar Suresh Dahake, Nihar Suresh Dahake. © 2025. 24 pages.
The demand for sophisticated predictive technology to accurately assess and anticipate client behaviour has increased due to the rapid expansion of e-commerce. This study...
Marketing Innovations in Society 5.0: A Role of Predictive Analytics in Analyzing Consumer Behavior for Marketers
Marketing Innovations in Society 5.0: A Role of Predictive Analytics in Analyzing Consumer Behavior for Marketers
Parihar Suresh Dahake, Nihar Suresh Dahake, Saket N. Bansod, Prachita A. Patil, Akhilesh Ingle. © 2025. 26 pages.
Businesses are increasingly using predictive analytics to get a better understanding of and forecast customer behaviour within the context of Civilization 5.0, a human-centric...
Shaping the Future of Retail: A Comprehensive Review of Predictive Analytics Models for Consumer Behavior
Shaping the Future of Retail: A Comprehensive Review of Predictive Analytics Models for Consumer Behavior
Parihar Suresh Dahake, Prasad Bagaregari, Nihar Suresh Dahake. © 2024. 18 pages.
To succeed in today's fast-paced retail industry, businesses must be able to predict their customers' actions. The goal of this study is to improve the accuracy of...
Enhancing Management Education Through ChatGPT: A Novel Method for Ease and Efficacy
Enhancing Management Education Through ChatGPT: A Novel Method for Ease and Efficacy
Parihar Suresh Dahake, Rahul Vijay Mohare, Nihar Suresh Dahake. © 2024. 18 pages.
This chapter looks at how Chat GPT (generative pre-trained transformer) technology can be used in a new way to make management education more accessible and more effective....