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Reenu Kumari
Reenu Kumari
is Associate Professor in department of Faculty of Management, SRM Institute of Science & Technology Delhi/NCR Campus Ghaziabad, Uttar Pradesh, (India). She has received Ph.D from Indian Institute of Technology, Roorkee in 2017. She has qualified UGC NET (JRF) in 2011. She has fifteen year experience in teaching as well as research also. Her area of specialization is Finance & Accounting. Her are of interest FDI, Education, Economic Growth, Digitalization and Trade Openness. She has written and published many research papers in the national & international Journal and Conferences. She has reviewer in various journals including Sage, Emerald, Inderscience, and Elsevier. International Journal of Emerging Markets (IJoEM), Management Research Review (MRR), International Journal of Comparative Management (IJoCM), the Third PAN-IIM World Management Conference, Human Development and Capabilities (JoHDC), the social science Journal (SSJ), Transnational Corporations Review (TCR), South Asian Journal of business studies. She has taken various guest lecturers on research methodology in repute institutions.
Publications
Practices, Strategies, and Emerging Trends in Marketing for Global Expansion: The Impact of Colour Psychology on Consumer Behaviour, Brand Recognition, and User Experience
Reenu Kumari, Komal Sharma, Rajesh Kumar, Ajay Jain. © 2026. 18 pages.
Colour psychology plays a crucial role in digital marketing by influencing consumer emotions, shaping brand perception, and enhancing the overall user experience. This study...
Governance and Policy Transformations in Central Banking: Nonperforming Assets in Banks and Their Impact on the Sustainability of the MSME Sector
Reenu Kumari, Renu Singh. © 2024. 12 pages.
The MSME sector, which employs over 11.10 crore workers in non-agricultural activities and contributes to approximately 50% of India's exports, is the backbone of the...
Social and Ethical Implications of AI in Finance for Sustainability: Convergence of Culture in the Banking Sector After Adaptation of Artificial Intelligence
Reenu Kumari, Komal Sharma, Rajesh Kumar. © 2024. 15 pages.
Artificial intelligence (AI) is becoming an inseparable part of our daily lives as it can solve tough problems in a competent way in manifold areas like bank, insurance...
Transformative Impact of AI in Green Finance: A Catalyst for Sustainable Development in India
Reenu Kumari, Komal Sharma, Rajesh Kumar, Ahu Coşkun Özer. © 2024. 16 pages.
The transformative impact of artificial intelligence (AI) in green finance is revolutionizing the landscape of sustainable development in India. This chapter explores how...
Impact of COVID-19 on International Trade: New Evidence From Economic Sectors
Reenu Kumari, Ashwani Sharma. © 2023. 17 pages.
All the countries are facing serious problems affecting their economic growth. In 2020, many countries faced negative GDP per capita growth due to the coronavirus pandemic....
The Transformation of Global Trade in a New World: Deglobalization and Its Risk in International Trade Post COVID-19
Reenu Kumari, Ashwani Sharma. © 2023. 13 pages.
COVID-19 has reduced international joint ventures. However, most of the organizations across the world have adopted deglobalization, and it has aided in facing the problems of...
Future Analysis of Phygitalisation for Financial Services in India
Ashwani Sharma, Reenu Kumari. © 2023. 13 pages.
The financial services industry has witnessed a significant transformation due to technological advancements from physical to digital and changing customer behavior and response...
Universal Health Coverage (UHC): Case Study on World's Health Emerging Strategy After the COVID-19 Pandemic
Ashwani Sharma, Reenu Kumari, Neha Goel. © 2022. 14 pages.
Health is a major and primary concern for every organization for manpower in the world without any discrimination, and the healthcare situations of the countries are different...
Impact of COVID-19 on International Trade: New Evidence From Economic Sectors
Reenu Kumari, Ashwani Sharma. © 2021. 16 pages.
All the countries are facing serious problems affecting their economic growth. In 2020, many countries faced negative GDP per capita growth due to the coronavirus pandemic....
Healthcare in India: Challenges and Innovative Solutions
Reenu Kumari. © 2020. 11 pages.
India facing some complex challenges in healthcare sectors like adaptation of hi tech (digital health), financing, approachability, and adaptability. Therefore, this chapter...
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