AI in Supply Chain Optimization
Hamza Aboudiar (University ''Abdelmalek Essaadi'', Morocco) and Ouail El Imrani (University ''Abdelmalek Essaadi'', Morocco)
Copyright: © 2026
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Pages: 36
DOI: 10.4018/979-8-2600-0439-5.ch005
Abstract
The integration of artificial intelligence (AI) in supply chain chains has led to a significant transformation, moving from a focus on individual businesses to a holistic view of supply chain operations. AI plays a crucial role in optimisation of the supply chain, improving competitiveness and operational efficiency. It offers instant transparency and improved product flow management through technologies like blockchain and IoT, enabling better operational performance and predictive optimization. However, integrating AI presents a technological and organizational challenge, requiring meticulous management of processes, data, and interdependent actors. AI-based supply chain optimization relies on advanced technologies to improve performance and respond quickly to market fluctuations. Despite challenges related to data quality, cybersecurity, and operational training, the benefits of AI, such as improved decision-making and operational efficiency, are indispensable. Businesses must invest in training and risk management strategies to maximize the benefits of this technology.
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