Abstract

This study explores the impact of artificial intelligence (AI) on both smart human resources and crisis management. It also examines how smart human resources influences crisis management and mediates the relationship between AI and crisis management. PLS-SEM and WarpPLS 7.0 statistical software were employed to analyze survey responses from 464 managers and supervisors at travel agencies, hotels, and airlines in Egypt and Saudi Arabia. The findings indicate that AI positively impacts both smart human resources and crisis management. Furthermore, smart human resources have a positive effect on crisis management and partially mediates the relationship between AI and crisis management. This research provides valuable insights for organizations on implementing AI and smart human resources practices to enhance resilience and crisis management efficiency in the tourism and hospitality sector.