Data Mining Techniques for Social Network Analysis

Data Mining Techniques for Social Network Analysis

Vijayaganth V. (Bannari Amman Institute of Technology, India)
DOI: 10.4018/978-1-5225-7522-1.ch002

Abstract

Social networks have increased momentously in the last decade. Individuals are depending on interpersonal organizations for data, news, and the assessment of different clients on various topics. These issues often make social network data very complex to analyze manually, resulting in the persistent use of computational means for analyzing them. Data mining gives a variety of systems for identifying helpful learning from huge datasets and a wide range of techniques for detecting useful knowledge from massive datasets like trends, patterns and rules. This chapter discusses different data mining techniques used in mining social networks.
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Introduction

Interpersonal organization is a term used to portray online administrations that enable people to make an open/semi-open profile inside an area to such an extent that they can informatively associate with different clients inside the system (Chen, 2009). Interpersonal organization has enhanced the idea and innovation of Web 2.0, by empowering the arrangement and trade of User-Generated Content (Kaplan & Haenlein, 2010). Basically, informal community is a diagram comprising of hubs and connections used to speak to social relations on interpersonal organization destinations. The hubs incorporate elements and the connections between them frames the connections (Borgatti, 2009). The nodes include entities and the relationships between them forms the links.

Social networks are important sources of online interactions and contents sharing (Thompson, 2013; Chelmis & Prasanna, 2011), subjectivity (Asur & Huberman, 2010), assessments (Kim & Hsu, 2013), approaches (Korda & Itani, 2013), evaluation (Kaur, 2013), influences (Bakshy & Hofman, 2011), observations (Chou & Hunt, 2009), feelings (Kaplan & Haenlein, 2010), opinions and sentiments expressions (Pang & Lee, 2008) borne out in text, reviews, blogs, discussions, news, remarks, reactions, or some other documents (Liu, 2011). The exercises on social network as of late appear to have changed the World Wide Web (www) into its proposed unique creation. Social network stages empower fast data trade between clients paying little heed to the area. Numerous associations, people and even legislature of nations now take after the exercises on social network. Data mining techniques have been found to be capable of handling the three dominant disputes with social network data namely; size, noise and dynamism. The voluminous idea of social network datasets requires robotized data preparing for dissecting it inside a sensible time. Strikingly, information mining procedures likewise require immense informational collections to mine momentous examples from information; social network locales give off an impression of being ideal destinations to mine with information mining instruments (Cortizo & Carrero, 2009). This structures an empowering factor for cutting edge indexed lists in web crawlers and furthermore helps in better comprehension of social information for inquire about and hierarchical capacities (Aggarwal, 2011).

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