Identifying Users Stereotypes for Dynamic Web Pages Customization

Abstract

Adaptive Hypermedia is an effective approach to automatic personalization that overcomes the difficulties and deficiencies of traditional Web systems in delivering the appropriate content to users. One important issue regarding Adaptive Hypermedia systems is the construction and maintenance of the user profile. Another important concern is the use of Semantic Web resources to describe Web applications and to implement adaptation mechanisms. Web Usage Mining, in this context, allows the generation of Websites access patterns. This chapter describes the possibilities of integration of these usage patterns with semantic knowledge obtained from domain ontologies. Thus, it is possible to identify users’ stereotypes for dynamic Web pages customization. This integration of semantic knowledge can provide personalization systems with better adaptation strategies.