Improving Virtual Teams through Creativity

Improving Virtual Teams through Creativity

Teresa Torres-Coronas (Universitat Rovirai i Virgili, Spain) and Mila Gasco-Hernandez (Open University of Catalonia, Spain)
DOI: 10.4018/978-1-59904-955-7.ch109
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Many studies have already shown how a team can become more creative, and therefore more efficient, but only a few researchers have focused on how a virtual team can use creativity techniques to perform better. In this article, we study what differences there are (both in terms of processes and in terms of results) when creativity techniques are used in the management of traditional and virtual teams. To do this, we discuss three main elements: the definition of creativity and its relationships with team performance, the variables that enhance creativity in a virtual team, and the most suitable creativity techniques for a virtual environment.

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