MLA
Fields, Ziska. "Innovative Research Methodology." Market Research Methodologies: Multi-Method and Qualitative Approaches, edited by Amandeep Takhar-Lail and Ali Ghorbani, IGI Global, 2015, pp. 58-70. https://doi.org/10.4018/978-1-4666-6371-8.ch004
APA
Fields, Z. (2015). Innovative Research Methodology. In A. Takhar-Lail, & A. Ghorbani (Eds.), Market Research Methodologies: Multi-Method and Qualitative Approaches (pp. 58-70). IGI Global. https://doi.org/10.4018/978-1-4666-6371-8.ch004
Chicago
Fields, Ziska. "Innovative Research Methodology." In Market Research Methodologies: Multi-Method and Qualitative Approaches. edited by Takhar-Lail, Amandeep, and Ali Ghorbani, 58-70. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6371-8.ch004
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