MLA
Poon, Simpson, et al. "Integrated E-Marketing-A Strategy-Driven Technical Analysis Framework." Architectural Issues of Web-Enabled Electronic Business, edited by V.K. Murthy and Nansi Shi, IGI Global, 2003, pp. 317-327. https://doi.org/10.4018/978-1-59140-049-3.ch021
APA
Poon, S., Altas, I., & Fellows, G. (2003). Integrated E-Marketing-A Strategy-Driven Technical Analysis Framework. In V. Murthy & N. Shi (Eds.), Architectural Issues of Web-Enabled Electronic Business (pp. 317-327). IGI Global. https://doi.org/10.4018/978-1-59140-049-3.ch021
Chicago
Poon, Simpson, Irfan Altas, and Geoff Fellows. "Integrated E-Marketing-A Strategy-Driven Technical Analysis Framework." In Architectural Issues of Web-Enabled Electronic Business, edited by V.K. Murthy and Nansi Shi, 317-327. Hershey, PA: IGI Global, 2003. https://doi.org/10.4018/978-1-59140-049-3.ch021
Export Reference