MLA
Barnes, Stuart J. and Eusebio Scornavacca. "Key Issues in Mobile Marketing: Permission and Acceptance." Unwired Business: Cases in Mobile Business, edited by Stuart J. Barnes and Eusebio Scornavacca, IGI Global, 2006, pp. 96-108. http://doi:10.4018/978-1-59140-664-8.ch007
APA
Barnes, S. J., & Scornavacca, E. (2006). Key Issues in Mobile Marketing: Permission and Acceptance. In Barnes, S. J., & Scornavacca, E. (Ed.), Unwired Business: Cases in Mobile Business (pp. 96-108). IGI Global. http://doi:10.4018/978-1-59140-664-8.ch007
Chicago
Barnes, Stuart J., and Eusebio Scornavacca. "Key Issues in Mobile Marketing: Permission and Acceptance." In Unwired Business: Cases in Mobile Business. edited by Stuart J. Barnes , and Eusebio Scornavacca, 96-108. Hershey, PA: IGI Global, 2006. http://doi:10.4018/978-1-59140-664-8.ch007
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