Orchestrating Artificial Intelligence into E-commerce Application

Orchestrating Artificial Intelligence into E-commerce Application

B. Bharathi (R.M.K. Engineering College, Thiruvallur, India), B. Kalaivani (R.M.K Engineering College, Chennai, India), Kasu Manaswi (R.M.K. Engineering College, Chennai, India), and Kantabathina Tejaswini (R.M.K Engineering College, Chennai, India)
Copyright: © 2026 | Pages: 28
DOI: 10.4018/979-8-3373-6385-1.ch005

Abstract

In the competitive landscape of e-commerce, providing a seamless and user-friendly shopping experience is critical to retaining customers and driving sales. Many existing applications struggle with issues such as complicated navigation, unexpected costs, delayed deliveries, and data security concerns, leading to high cart abandonment rates. To address these challenges, the proposed system introduces a robust and intuitive application designed to enhance user engagement by offering easy navigation, transparency in costs, reliable services, and strong data protection. This innovative approach aims to improve customer satisfaction and reduce barriers to completing purchases, ensuring a smooth and efficient online shopping experience.
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