Sustainable Future: Government Initiatives in the Adoption of Emerging Sustainable Technologies by Startups in India

Introduction

Change in global climatic patterns and increase in pollution and various natural calamities due to various business activities emphasize the importance of green management and sustainability for enterprises operating in India. In an attempt to bring down the global warming and pollution there is immense need to ‘go green’ for the enterprises. The government of India has introduced various initiatives for boosting adaption of green management by various firms. In order to achieve this every industry should incorporate more use of renewable energy that are capable of reducing emissions and waste, by emphasizing on three activities like recycle, reduce and reuse or by saying no to plastics which will in turn help in reducing the emission in air. Thus, improving the air quality index and improving quality of life of people residing in India who are facing many issues due to lower air quality index. Startups refer to as small and medium size enterprises whose entrepreneur is engaged in production, manufacturing or services at micro level. Startups in India have played a vital part in economic growth and also assist in generation of employment, reducing regional imbalances and in boosting exports of India. Sustainable technologies have become a focal point for startups globally, as they aim to address environmental challenges while building innovative solutions. These technologies encompass a wide array of innovations that promote environmental conservation, resource efficiency, and social responsibility (Kumar et al., 2023).