Telecommunication Customer Demand Management

Telecommunication Customer Demand Management

Jiayin Qi (Beijing University of Posts and Telecommunications, China), Yajing Si (Beijing Wuzi University, China), Jing Tan (Beijing University of Posts and Telecommunications, China) and Yangming Zhang (Beijing University of Post and Telecommunications, China)
DOI: 10.4018/978-1-60566-986-1.ch072
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In the highly competitive environment, the real-time and dynamic customer demand analysis technology is required by the enterprise information systems in order to respond to customer demand efficiently and automatically. Based on a customer value hierarchy model, this chapter proposes a customer demand analysis method and proposes ways to capture customer demand knowledge. Then, we present a novel product recommendation approach, which involves the customer value hierarchy model into traditional recommender systems. Through the above steps, the telecom operators can get their customer demand and respond to their demand automatically.

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