It's an M-World After All: Lessons from Global Patterns of Mobile Commerce

It's an M-World After All: Lessons from Global Patterns of Mobile Commerce

Nikhilesh Dholakia (University of Rhode Island, USA), Morten Rask (Aarhus School of Business, Denmark) and Ruby Roy Dholakia (University of Rhode Island, USA)
DOI: 10.4018/978-1-59904-939-7.ch256
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Abstract

n this concluding chapter, we gather together the lessons emerging from the patterns of mobile commerce evident in the preceding chapters. Mobile applications, commercial and others, are based on four core CLIP functionalities — communications (C), locatability (L), information (I) exchange and payment (P) facilitation. How these capabilities are deployed depends on resources, corporate imaginations, market development and cultural and personal preferences. The chapter authors, based on their close first-hand contextual observations as well as conceptual insights,

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