Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Scientific Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Horizontal Market Software

Chapter 214
Encyclopedia of Networked and Virtual Organizations
A horizontal market is one that supplies goods to a variety of industries instead of just one. Therefore, horizontal market software is software that can be used by several different types of industries. For example, word processing and spreadsheet programs are horizontal market applications because they can be used by many types of businesses and consumers. A business owner might use word processing software to type memos to his employees, while a student might use the same program to write a paper for a class. Software developers that create programs for horizontal markets typically have a broad audience, but also face high levels of competition. The opposite of horizontal market software is vertical market software, which is only developed for a specific industry. (Telecom Dictionary, 2006, https://techterms.com/definition/horizontalmarketsoftware)
Published in Chapter:

Technology in Distance Learning

Fernando da Cruz Bandeira (University Fernando Pessoa, Portugal)
Copyright: © 2008 | Pages: 9
DOI: 10.4018/978-1-59904-885-7.ch214

Abstract

The origins of distance learning (DL), as an alternative way of learning, can be traced back to the 19th century (Rumble, 1988) although it was only with the foundation of the Open University (1969 United Kingdom) that it won its reputation, not only as an alternative way of learning with its individual pedagogic and didactic model, but also as an academic discipline (Holmberg 1989). Since then, and although DL has developed in many ways, according to the different geographical, political, and social circumstances (Moore & Anderson, 2003), it converged into a common ground of practices, concepts, and theories that are widely accepted as its field of practice and theory.
Full Text Chapter Download: US $37.50 Add to Cart

Related Books View All Books

Self-Organization of the Human Mind and the Transition From Paleolithic to Behavioral Modernity View Title
Culturally Sustainable Counseling Curricula in Online Higher Education View Title
Modern Media Literacy View Title
Education 3.0 and eLearning Across Modalities View Title
Handbook of Research on the Global Impacts and Roles of Immersive Media View Title
Impacts of Museums on Global Communication View Title
AI Utilization for Marketing Content Creation View Title
Critical Perspectives on Social Justice in Speech-Language Pathology View Title
Arts-Based Multiliteracies for Teaching and Learning View Title
Exploring Meaningful and Sustainable Intentional Learning Communities for P-20 Educators View Title

Related Journals View All Journals

International Journal of Social Media and Online Communities (IJSMOC) View Title
eContent Pro Discount Banner
InfoSci OnDemand ECP Editorial Services AGOSR