What is Indigenous Media

HIV/AIDS has become a challenge to every society all over the world. The indigenous media could serve as channels through which information dissemination about knowledge; prevention and treatment are used as weapons to curtail its devastating effect. Despite the advancement in media technologies, information about HIV/AIDS is still limited in the rural areas, as they seemed marginalized because of their socio-economic status as well as their literacy level. Therefore, this chapter examines how the grassroot media can be utilized effectively to reach the indigenous people in a way that their cultural values will reflect in all media campaign against HIV/AIDS. It was observed that health messages about HIV/AIDS could be disseminated effectively using the various indigenous media. Health message designers are therefore implored to take advantage of these indigenous media to generate local contents which could consequently be disseminated through the mediums of radio and television for wider reach.