What is New Development Paradigm

This chapter argues that civil society organizations have an important role to play in the attainment of sustainable development when the concept and practice of advocacy are transformed into a governance strategy. They can play this role by means of their core mandate of social transformation and attainment of social justice. The mechanisms they use to attain their goal have been identified in the chapter as participation, empowerment, education, and values. To show how advocacy can bring about social transformation for sustainability and growth, the chapter postulates a new development paradigm as model to follow with the necessary mapping in advocacy work. The dynamics of the relationship between advocacy and development are described and the framework for further research is outlined using principles of John Rawls' social and political philosophy.