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What is Television Academy

Chapter 22
Handbook of Research on the Global Impacts and Roles of Immersive Media
The Television Academy, the only major organization devoted to the television and broadband screen entertainment industry, is made up of over 24,000 members, representing 30 professional peer groups, including performers, directors, producers, art directors and various other artisans, technicians and executives.
Published in Chapter:

Immersive Experience: Convergence, Storyworlds, and the Power for Social Impact

Kate M. McCallum (Bridge Arts Media, LLC, USA & Vortex Immersion Media, USA)
Copyright: © 2020 | Pages: 32
DOI: 10.4018/978-1-7998-2433-6.ch022

Abstract

This chapter examines the evolution of trends in the arts, storytelling, and immersive media, along with the emerging awareness, expansion, and deliberate application of social impact entertainment (SIE). The author discusses how the ideas and concepts of transmedia, convergence, and storyworld-building have now expanded beyond academic theory into more organic commercial and artistic applications. The focus is on how this approach relates to extending intellectual properties and stories into immersive media platforms and beyond. Additionally, the author presents several case studies and examples of emerging arts and media formats to support what we might expect to experience in the near future.
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