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What is Witchcraft

Deconstructing Images of the Global South Through Media Representations and Communication
The practice of witches, sorcery or supernatural powers to harm others.
Published in Chapter:
Nollywood Video Films and the Nigerian Image Crisis: A Study of Ten Films
Anthony Paul Udoh (Department of Communication Arts, University of Uyo, Nigeria) and Anietie Solomon Etteyit (Akwa Ibom State Polytechnic, Nigeria)
DOI: 10.4018/978-1-5225-9821-3.ch008
Abstract
Mass media platforms, especially the video film, have been seen as potent tools for image construction or identity molding of any society. However, there are indications that the Nigerian movie industry has rather magnified the negative aspects of Nigeria, with the resultant image crisis for the country and its citizens. This chapter evaluates the role of Nollywood video films in the image crisis of Nigeria. Ten home videos were purposively selected from the collection of different producers. The findings show that the thematic characteristic styles of Nollywood are largely responsible for the image crisis of Nigeria and do more harm than good to its citizens. From the findings, it was recommended that script writers and movie producers in Nollywood should be alerted to the reality that their movies could negatively impact the image of the society, and should therefore make concerted efforts to mirror more of the positive aspects of the society and avoid creating image crisis for the country.
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