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MLA

Rodriguez, Stephen R.and Dennis A. Thorp. "eLearning for Industry: A Case Study of the Project Management Process." IGI Global Scientific Publishing, 2013. 319-342. Web. 17 Jun. 2026. doi:10.4018/978-1-4666-4237-9.ch017

APA

Rodriguez, S. R. & Thorp, D. A. (2013). eLearning for Industry: A Case Study of the Project Management Process (pp. 319-342). doi:10.4018/978-1-4666-4237-9.ch017

Chicago

Rodriguez, Stephen R.and Dennis A. Thorp. "eLearning for Industry: A Case Study of the Project Management Process," 319-342 (2013), accessed June 17, 2026. doi:10.4018/978-1-4666-4237-9.ch017

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eLearning for Industry: A Case Study of the Project Management Process

Stephen R. Rodriguez (Texas A&M University – Corpus Christi, USA) and Dennis A. Thorp (LearnSomething, A Xerox Company, USA)

EISBN13: 9781466648487 | DOI: 10.4018/978-1-4666-4237-9.ch017

Abstract

This chapter presents a case study of the project planning and management processes—originally employed at a university instructional development center—now utilized in an evolved format at LearnSomething, A Xerox Company (LS). The authors focus upon the overall course development process, which includes the following three matters: project organizational structure, project management processes, the role of corporate culture in the company’s work and its effect on staff. In addition, the authors describe the challenges and pitfalls encountered in simultaneously managing multiple eLearning projects along with lessons learned. The authors’ prime intent is to describe in detailed case study format how eLearning projects are successfully managed and completed at LearnSomething. The writers describe effective project management procedures and strategies, which LS has utilized in successfully planning, designing, developing, evaluating, and delivering multiple eLearning courses for the food and pharmaceutical industries.