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What is Arousal

Encyclopedia of E-Commerce Development, Implementation, and Management
Feelings of being stimulated, excited and aroused.
Published in Chapter:
Recent Advances in Online Consumer Behavior
Marie-Odile Richard (State University of New York Polytechnic Institute, USA), Mohammad Reza Habibi (California State University – Fullerton, USA), Michel Laroche (Concordia University, Canada), and Michèle Paulin (Concordia University, Canada)
DOI: 10.4018/978-1-4666-9787-4.ch120
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Gap Between Mobile and Online Advergames: The Possible Effects of the Optimal Gaming Experience-Flow
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A Conceptualization of the Senses, Emotions, and Memories in Memorable Tourism Experiences
Comprehends the autonomic nervous system activation, is the level of mental alertness and physical activity and ranges from sleep through intermediate states of drowsiness and then alertness to frenzied excitement at the opposite extreme (e.g. sleep, inactivity, boredom, and relaxation at the lower end versus wakefulness, bodily tension, strenuous exercise, and concentration at the higher end).
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Internet Consumer Behavior: Flow and Emotions
feelings of being stimulated, excited and aroused.
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Affect Awareness Support and Communication Technologies in Education
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