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What is Internet Users

Chapter 8
Confronting Security and Privacy Challenges in Digital Marketing
Internet users refer to individuals who have access to and utilize the internet for various purposes such as communication, information retrieval, entertainment, and conducting online transactions.
Published in Chapter:
Examining User Understanding and Perceptions of E-Commerce Data Privacy, Security, and Protection
Jeganathan Gomathi Sankar (BSSS Institute of Advanced Studies, Bhopal, India), Arokiaraj David (St. Francis Institute of Management and Research, Mumbai, India), and P. Valan (VIT Business School, Vellore, India)
Copyright: © 2023 |Pages: 27
DOI: 10.4018/978-1-6684-8958-1.ch008
Abstract
The objective of this study is to investigate the level of understanding that internet users have regarding data privacy, security, and protection. The study aims to determine the extent to which individuals are conscious of the potential hazards of sharing personal information online and the steps they take to secure their data. The research also examines the role of technology companies and government agencies in educating internet users about data privacy and security. The study was conducted in Bhopal using stratified random sampling, and data were collected from employees and students of an educational institution in Bhopal. The findings of this study will give an understanding of the current awareness of internet users and aid in future efforts to enhance data privacy and security for all users.
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Chapter 9
Digital Economy Transformation in Nexus With External and Social Sustainability: The Indonesian Experience
Individuals who have used the Internet (from any location) in the last 3 months, as the percentage to population.
Published in Chapter: Digital Economy Transformation in Nexus With External and Social Sustainability: The Indonesian Experience; From: Handbook of Research on Green, Circular, and Digital Economies as Tools for Recovery and Sustainability
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