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What is Online Reputation

Chapter 87
Encyclopedia of Information Communication Technology
Online reputation is the online information regarding an e-business from the past direct or indirect experiences of a large body of users. It is the general opinion of the users toward a person, a group of people, or an organization in the cyberspace.
Published in Chapter:
An Overview of Online Trust Derivatives for E-Commerce Adoption
Omer Mahmood (University of Sydney, Australia)
Copyright: © 2009 |Pages: 7
DOI: 10.4018/978-1-59904-845-1.ch087
Abstract
This chapter identifies various individual and collective online trust transferring techniques that e-merchants can employ for their business growth. The individual sources include, Web user interface, provision of alternate dispute resolution, and availability of transaction insurance. The collective online trust transferring derivatives include trusted referrals, online reputation and use of privacy and security seals. In the next section an overview of each technique is presented. Followed by the overview, a conceptual model is presented which outlines the impact of each trust transferring source on different dynamics of e-business and each dynamic’s characteristics. The proposed model targets to assist the e-businesses to select a right combination of trust derivatives. Further assisting the e businesses in enhancing their brand value based on the behavior of their potential customer base.
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Chapter 19
Digital Advertising Narration and Online Reputation Management
Reputation on the social network has been created with community participation, collaboration, and personalized content, sorted by reputation collectors known as the gateway that users use to find online content.
Published in Chapter: Digital Advertising Narration and Online Reputation Management; From: Handbook of Research on Narrative Advertising
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Chapter 12
The New Horizon of Public Relations: Community Management
The collective attitude towards the brand, formed in the perception of target audience from the result of the positive and negative images of the institutions and brands in the digital communication environment.
Published in Chapter: The New Horizon of Public Relations: Community Management; From: Strategies and Tools for Managing Connected Consumers
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Chapter 13
The Role of the Electronic Word-of-Mouth in the Hotel Industry
The reputation of a company, person, product, service or any other element on the Internet and digital platforms.
Published in Chapter: The Role of the Electronic Word-of-Mouth in the Hotel Industry; From: Exploring the Power of Electronic Word-of-Mouth in the Services Industry
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Chapter 479
An Overview of Trust Evaluation Models within E-Commerce Domain
The online information regarding an e-business from the past direct or indirect experiences of a large body of users. It is the general opinion of the users toward a person, a group of people, or an organization in the cyberspace.
Published in Chapter: An Overview of Trust Evaluation Models within E-Commerce Domain; From: Encyclopedia of Information Science and Technology, Second Edition
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