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What is Word-of-Mouth

Chapter 228
Encyclopedia of Information Science and Technology, Third Edition
Passing of information from person to person by oral or written communication.
Published in Chapter:
Social Commerce Using Social Network and E-Commerce
Roberto Marmo (University of Pavia, Italy)
Copyright: © 2015 |Pages: 9
DOI: 10.4018/978-1-4666-5888-2.ch228
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More Results
Chapter 13
Opportunistic Networks as an Enabling Technology for Mobile Word-of-Mouth Advertising
A form of interpersonal verbal communication in which none of the participants are marketing sources.
Published in Chapter: Opportunistic Networks as an Enabling Technology for Mobile Word-of-Mouth Advertising; From: Handbook of Research on Mobile Marketing Management
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Chapter 17
Ethical Issues With the Use of Social Media in the Connected Business World
The general discussion about someone or something. This discussion can be in favor, against, or can be mixed, and it gives the listeners/readers a general opinion about the subject of discussion which is majorly based on the polarity of the discussion.
Published in Chapter: Ethical Issues With the Use of Social Media in the Connected Business World; From: Strategies and Tools for Managing Connected Consumers
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Chapter 5
Deepening the Use of Social Media and Tourism Travel Behaviour
Shared content on social media that conveys an opinion about a product, which becomes a recommendation for future users looking for testimonials about the same product to support them in the decision-making process.
Published in Chapter: Deepening the Use of Social Media and Tourism Travel Behaviour; From: Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
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Chapter 143
Impacts of eWOM on Hotels from the Consumer and Company Perspective
Informal and person-to-person communication between a perceived noncommercial communicator and a receiver regarding a brand, a product, an organization, or a service.
Published in Chapter: Impacts of eWOM on Hotels from the Consumer and Company Perspective; From: Encyclopedia of E-Commerce Development, Implementation, and Management
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Chapter 9
How Would You Like Your (Sustainability) Influencer?: A Cross-Cultural Discrete Choice Experiment on Preferred Influencer Characteristics
Product information that is communicated not via advertisement but via personal recommendations.
Published in Chapter: How Would You Like Your (Sustainability) Influencer?: A Cross-Cultural Discrete Choice Experiment on Preferred Influencer Characteristics; From: Navigating the Shifting Landscape of Consumer Behavior
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Chapter 2
Exploring the Organizational and Technological Implications on Strategic Business Model Change: A Case Study of One Electronic Marketplace
Way to share information through oral communication between people. In marketing, it can be used as a powerful advertising strategy that enhances viral marketing when associated with social networks.
Published in Chapter: Exploring the Organizational and Technological Implications on Strategic Business Model Change: A Case Study of One Electronic Marketplace; From: Dynamic Strategic Thinking for Improved Competitiveness and Performance
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Chapter 8
When Consumers' Complaints Fall Into Public Domain: Negative e-WOM on Social Media
The oral information communicated from one person to another. For, instance, storytelling could be a form of word-of-mouth, where one person tells other a story about an event.
Published in Chapter: When Consumers' Complaints Fall Into Public Domain: Negative e-WOM on Social Media; From: Exploring the Power of Electronic Word-of-Mouth in the Services Industry
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Chapter 158
Viral Marketing and Its Implications for E-Commerce
Non-commercial, oral, person-to-person communication about a brand or product between consumers.
Published in Chapter: Viral Marketing and Its Implications for E-Commerce; From: Encyclopedia of E-Commerce Development, Implementation, and Management
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Chapter 14
The Causes and Their Influencers in the Age of Digital Business: The Instagrammers' Influence in Shaping the Attitudes for and Against the Animal Products
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Chapter 9
Omnichannel and Experience Approach as a Post-COVID-19 Economic Reactivation Mechanism
Term used to refer to what people say about a product based on their experience with it. In the digital world, it is known as eWOM (electronic word of mouth).
Published in Chapter: Omnichannel and Experience Approach as a Post-COVID-19 Economic Reactivation Mechanism; From: Handbook of Research on Emerging Business Models and the New World Economic Order
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Chapter 151
Online Word-of-Mouth Reviews
Word-of-mouth (WOM) is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day.
Published in Chapter: Online Word-of-Mouth Reviews; From: Encyclopedia of Business Analytics and Optimization
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Chapter 38
Measuring Brand Community Strength
Marketing-relevant information transmitted among consumers. It could be negative, positive, or neutral.
Published in Chapter: Measuring Brand Community Strength; From: Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena
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Chapter 11
Electronic Word-of-Mouth in the Service Industry: An Empirical Analysis on Sharing Economy Services
Informal communications about products, brands or services that occur between two or more persons who have no vested interested in those products, brands, or services.
Published in Chapter: Electronic Word-of-Mouth in the Service Industry: An Empirical Analysis on Sharing Economy Services; From: Exploring the Power of Electronic Word-of-Mouth in the Services Industry
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Chapter 5
Testing the SmartMunk's Story.ly App for the Analysis of Online Customer Reviews on Face Masks
Information transmitted from one person to another, it has the power to spread some details that can reach to thousands of people and even influencing them.
Published in Chapter: Testing the SmartMunk's Story.ly App for the Analysis of Online Customer Reviews on Face Masks; From: New Opportunities for Sentiment Analysis and Information Processing
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Chapter 13
Exploring Elderly Customer-Employee Rapport in Services: Managerial and Social Implications
Non-commercial and informal information transmitted from customers to other customers regarding the characteristics, advantages, or disadvantages of specific products and services.
Published in Chapter: Exploring Elderly Customer-Employee Rapport in Services: Managerial and Social Implications; From: Handbook of Research on Economic and Social Impacts of Population Aging
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Chapter 7
Using Sentiment Analysis for Evaluating e-WOM: A Data Mining Approach for Marketing Decision Making
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Chapter 249
Social Commerce Using Social Network and E-Commerce
Passing of information from person to person by oral or written communication.
Published in Chapter: Social Commerce Using Social Network and E-Commerce; From: Encyclopedia of Information Science and Technology, Fourth Edition
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 18
Competitive Analysis Based on Social Media Mining
Passing of information from person to person by oral or written communication.
Published in Chapter: Competitive Analysis Based on Social Media Mining; From: Handbook of Research on Global Enterprise Operations and Opportunities
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