The author presents a peace-centered process of teaching marketing that she has implemented during 2001-2016 academic years with her undergraduate and graduate business students in various marketing... Show More

The author presents a peace-centered process of teaching marketing that she has implemented during 2001-2016 academic years with her undergraduate and graduate business students in various marketing courses, corporate social responsibility course, and summer seminars in the United States, Hong Kong, and China. The peace-centered process is neglected in the conventional norms of marketing education even though marketing is considered to create values to stakeholders through the exchange processes and creates a peaceful world through business activities. The peace-centered approach is related to the development of a unified world view about human life in a culture of peace and culture of healing, and the development of virtues in a marketing career. She discusses (1) the critique of marketing education, (2) the concept of a peace-centered process of teaching marketing, (3) the role of marketing educators, and (4) the seven pedagogical strategies for this approach.

The objective of this case study is to illustrate how text mining of open-ended responses and sentimental expressions (positive or negative) from student survey could yield valuable information for... Show More

The objective of this case study is to illustrate how text mining of open-ended responses and sentimental expressions (positive or negative) from student survey could yield valuable information for improving student experience management (SEM). The concept of student SEM was borrowed from the notion of customer experience management (CEM), which aims for ongoing improvement of customer relations through understanding of the customer's point of view. With the advance of text mining technology, which is based upon artificial intelligence and machine learning, textual data that were previously underutilized are found to be valuable in CEM. To illustrate how text mining can be applied to SEM, the authors discuss an example from a campus-wide survey conducted at Arizona State University. The purpose of this survey was to better understand student experiences with instructional technology in order for administrators to make data-driven decisions on its implementation. Rather than imposing the researchers' preconceived suppositions on the students by using force-option survey items, researchers on this project chose to use open-ended questions in order to elicit a free emergence of themes from the students. The most valuable lesson learned from this study is that students perceive an ideal environment as a web of mutually supporting systems. Specifically, online access should be augmented by use of laptops and availability of course materials, whereas virtual classes should be balanced by human interactions.

The rapid ascent of data-driven advertising practices has allowed advertising professionals to develop highly-targeted and personalized advertising campaigns. The success of data-driven advertising... Show More

The rapid ascent of data-driven advertising practices has allowed advertising professionals to develop highly-targeted and personalized advertising campaigns. The success of data-driven advertising relies on if future professionals are proficient with basics of Big Data analytics. However, past research of undergraduate advertising curricula around the world has shown that higher education institutions tend to fall behind in offering the most up-to-dated training for advertising students. Findings have shown that undergraduate advertising programs have slowly taken advantage of the potential of the data analytics tools and techniques. This trend is observed among higher education institutions around the world. Practical, research, and pedagogical implications are discussed.

Funding in higher education continues to be volatile and complex, so senior leaders must support fundraising, resource development, and innovation among a host of other key roles. The goal is... Show More

Funding in higher education continues to be volatile and complex, so senior leaders must support fundraising, resource development, and innovation among a host of other key roles. The goal is creating win-win relationships with partners and the institution. There is a new ecology that requires senior leaders—across campus—to have a toolbox full of behaviors with expertise to be effective.

For the immense but necessary task of global climate protection, avenues for action should be designed to consider the intrinsically autopoietic and self-guided behaviour of global power politics.... Show More

For the immense but necessary task of global climate protection, avenues for action should be designed to consider the intrinsically autopoietic and self-guided behaviour of global power politics. Thus, pragmatic approaches may provide solutions and educational strategies have to prepare global society. This article proposes a “design of social processes” as a lasting global educational strategy that may enhance the societal and institutional transition to a non-fossil future, as called for by the recent Paris climate conference. In a path-dependent world, self-adaptive learning is needed, given the wide distribution of learners' profiles – and their interests. Sound education is identified as the genesis of structures that lead to changes in action. Three principles for such a design of social processes are proposed: rhythmisation, multi-perspectivism, and underdeterminism, as found in game play.

Managing corporate and foundation relations is a challenging and dynamic responsibility in higher education as well as inside companies. The role of corporate and foundation relations development... Show More

Managing corporate and foundation relations is a challenging and dynamic responsibility in higher education as well as inside companies. The role of corporate and foundation relations development officers (CFRs) is to orchestrate and navigate a complex resource development portfolio by finding, negotiating, acquiring, and managing inter-organizational relationships with businesses and corporations. CFRs must be intimately familiar with their own institution, organizational priorities, and key leaders to be able to create and leverage touch-points, engagement and volunteer opportunities, and mutually beneficial partnerships.

Our present world calls for peaceful transitions, given the ruptures in political cultures and the massive global threat of climate change. A transition of the energy system will and must go hand in... Show More

Our present world calls for peaceful transitions, given the ruptures in political cultures and the massive global threat of climate change. A transition of the energy system will and must go hand in hand with a socio-political transition. Any design of learning procedures should hence take into account real-world projects, including projects on environment, climate change and energy. This chapter suggests that diverse patterns, lenses and metrics are taken into account when educating. Such an interparadigmatic approach means to focus on multiple perceptions from diverse stakeholders. Learners should be able to bridge different viewpoints by their capacity to integrate diverse values, perspectives, and views. As a concrete case study, the cooperative negotiation game “Surfing Global Change” is used to show how these educational values can be implemented. Further analyses of literature and data on didactics, climate change and economic transitions complement this chapter.

Many business and political leaders speculate that globalization is rapidly connecting all aspects of international political, economic, cultural, and social life. One of the most used aspects of... Show More

Many business and political leaders speculate that globalization is rapidly connecting all aspects of international political, economic, cultural, and social life. One of the most used aspects of globalization is the continued development of instructional technology, particularly e-learning. As a result, e-learning and distance learning technologies have accelerated tremendously during the last decade. e-learning necessitates changes in development and delivery of instructional content, including altered instructional methods and the expansion of support services for e-learning activities. These new information technologies significantly influence most aspects of higher education, both globally and locally. Changes in teaching and learning have impacted everyone associated with applying technology to the global delivery of learning services. E-learning has increasingly become the vehicle of choice for many higher education institutions and corporate clients who are actively engaged in creating diverse international markets for their goods and services.

Educators everywhere recognize that today's classrooms are more culturally diverse than ever. These classrooms can enhance learning by giving all students equal opportunity to share their... Show More

Educators everywhere recognize that today's classrooms are more culturally diverse than ever. These classrooms can enhance learning by giving all students equal opportunity to share their experiences, knowledge, perspectives and insights. However, this enhanced learning is possible only through a process that is supported by appropriate tools especially technology tools. This chapter explores the issue of learning in multicultural classrooms and various tools educators can use to open up their students' minds, understand each other privileges, and gain better understanding of other people, perspectives, and cultures. Specific recommendations to meet the challenges of multicultural learning using the technology tools are also provided.