Carmen R. Santos (University of Leon, Spain), Stéphane Ganassali (University of Savoie, France), Francesco Casarin (University of Venice, Italy), Pirjo Laaksonen (University of Vaasa, Finland), Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania)
Release Date: January 2013.
Copyright © 2013. 414 pages. $165.00.
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as i...