Sarthak Sengupta | IGI Global Scientific Publishing

Sarthak Sengupta is working as an Assistant Professor at the School of Digital Health, IIHMR University, Jaipur. He has done a Ph.D. in Management, an M.B.A. in Information Technology, B.E. in Computer Science and Engineering along with a Diploma in Cyber Law. He has plenty of work experience in academia. His research interests include business analytics, social media analytics, Cybersecurity, Management Information Systems, and cyber law. He has numerous research publications in journals, conferences, book chapters, book, case study along with patent grants.

Publications

Transformational and Servant Leadership Strategies to Inspire, Retain, and Cultivate Organizational Culture

This chapter probes into the role of leadership as the key factor that influences organizational culture, spurs employee motivation, and attracts talent. The chapter is based on...

Exploring the Nexus of Women's Entrepreneurship, Entrepreneurial Efficacy, and Passion in Tourism Development: A Concept Proposition

Women's entrepreneurship is burgeoning globally, marked by an awareness of their pivotal role in driving economic growth, fostering innovation, and contributing to community...

Leveraging ChatGPT and Digital Marketing for Enhanced Customer Engagement in the Hotel Industry

Artificial intelligence-based chat generative pre-trained transformer (ChatGPT), and provides numerous ideas for future research in consumer studies and marketing in the context...