Violeta Sima
Violeta Sima holds the position of Associate Professor in the Department of Business Administration, Faculty of Economics, Petroleum-Gas University of Ploiesti Romania. She obtained a Ph.D. in Economic Cybernetics and Statistics from Bucharest University of Economic Studies. She has published about 55 international papers in outstanding journals, 5 book chapters in edited books and 3 authored books. Her research and teaching interests encompass Customer Relationship Management, Marketing Research, Business to Business Marketing, Green Marketing, and Social Responsibility. She has participated in research projects in the field of Marketing and Human Resources Development
Publications
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Violeta Sima, Ileana Georgiana Gheorghe.
© 2019. 28 pages.
This chapter aims to identify those factors that determine green consumer satisfaction, having as the emerging point the definition of consumer behavior and the concept of...
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Violeta Sima, Ileana Georgiana Gheorghe.
© 2019. 26 pages.
This chapter aimed to investigate green performance strategies in the Romanian economy. In the first part, authors exposed specific definitions and concepts related to the green...
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Violeta Sima.
© 2018. 334 pages.
Business development in the contemporary world takes place in an economically, politically, and socially complex environment. Today, it is necessary to recognize the tremendous...
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Violeta Sima, Ileana Georgiana Gheorghe.
© 2017. 33 pages.
This chapter aimed to investigate green performance strategies in the Romanian economy. In the first part, authors exposed specific definitions and concepts related to the green...
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Violeta Sima, Ileana Georgiana Gheorghe.
© 2015. 26 pages.
This chapter aims to identify those factors that determine green consumer satisfaction, having as the emerging point the definition of consumer behavior and the concept of...
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