Organizational Culture and Behavioral Shifts in the Green Economy

Organizational Culture and Behavioral Shifts in the Green Economy

Violeta Sima (Petroleum-Gas University of Ploiesti, Romania)
Release Date: June, 2018|Copyright: © 2018 |Pages: 334
ISBN13: 9781522529651|ISBN10: 1522529659|EISBN13: 9781522529668|DOI: 10.4018/978-1-5225-2965-1


Business development in the contemporary world takes place in an economically, politically, and socially complex environment. Today, it is necessary to recognize the tremendous cultural diversity of the world and it is essential to consider the specific cultural values in managerial strategy and business practice worldwide.

Organizational Culture and Behavioral Shifts in the Green Economy provides emerging research on the relationships between organizations in the context of culture and diversity within a sustainable economy. This book provides important insights into topics such as circular economy, green advertising, and sustainable development. Additionally, it addresses the significance of concepts such as culture, organizational culture, individual culture, and the style of leadership, which have been the concern of many management professionals and scholars. This publication is a vital resource for business managers, professionals, practitioners, students, and researchers seeking current research on the impact of organizational culture and behavioral shifts on sustaining a green economy.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Circular Economy
  • Ecological Responsibility
  • Green Advertising
  • Green Behavior
  • Greenwashing
  • Organic Markets
  • Rural Tourism
  • Sustainable Development
  • Sustainable Food

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Violeta Sima holds the position of Associate Professor in the Department of Business Administration, Faculty of Economics, Petroleum-Gas University of Ploiesti Romania. She obtained a Ph.D. in Economic Cybernetics and Statistics from Bucharest University of Economic Studies. She has published about 55 international papers in outstanding journals, 5 book chapters in edited books and 3 authored books. Her research and teaching interests encompass Customer Relationship Management, Marketing Research, Business to Business Marketing, Green Marketing, and Social Responsibility. She has participated in research projects in the field of Marketing and Human Resources Development