The Analysis of the Logistics Mode Decision to E-Commerce

The Analysis of the Logistics Mode Decision to E-Commerce

Xiao Xiao (School of Economics and Management, Beijing Jiaotong University, Beijing, China), Yu Liu (School of Economics and Management, Beijing Jiaotong University, Beijing, China) and Zhenji Zhang (School of Economics and Management, Beijing Jiaotong University, Beijing, China)
Copyright: © 2012 |Pages: 14
DOI: 10.4018/jeco.2012100105
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Abstract

E-commerce is a complete process that consists of information flow, capital flow, business flow, and logistics. With the development of network and electronic technology, the information flow, capital flow, and business flow can be momentarily available through computer and network communication equipment. The logistics that must be achieved in reality become a key part in influencing the efficiency of E-commerce. Therefore, for portals, manufacturers, retailers, and logistics companies in E-commerce, the primary problem is the choice of a logistics mode. They must choose the most appropriate logistics mode according to practical situation in different environments. To B2C, this paper uses the logistics mode decision of Jingdong to find a solution for the choice of logistics mode in E-commerce and verifies the feasibility of AHP on such solution. To C2C, this paper introduces Taobao Logistics Po and other logistics modes.
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Development Status Of E-Commerce Logistics

In research released in 2010, the Chinese online shopping annual data release showed that the scale of China’s online shopping market transactions in 2010 amounted to 498 billion yuan, an increase of 89.4 % compared with 2009, the size of transactions accounted for the total retail sales of social consumer goods from 2009 2.1% to 3.2% in 2010; in the same time, the size of the online shopping users reached 148 million, possessing 30.8% of Internet users (Iresearch, 2011). Shopping site towards the direction of the scale, brand, platform development, the B2C enterprise will compete in the advertising resources, user resources, upstream sources, and human resources.

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