Technical Report: A Visit on Coca-Cola Happiness Factory in Greater Noida

Technical Report: A Visit on Coca-Cola Happiness Factory in Greater Noida

Neel Rai (LNCT College, Bhopal, India) and Shivani Agarwal (KIET School of Management, KIET Group of Institutions, Ghaziabad, India)
Copyright: © 2019 |Pages: 5
DOI: 10.4018/IJRCM.2019010105

Abstract

In the education field, knowledge of the corporate world is very important. Authors have visited the Coca Cola Happiness Factory, Moon Beverages Pvt. Ltd., Greater Noida, and India's Only Happiness Factory Museum. The visit began with the introduction of the Coca-Cola Happiness Factory given by Mr. Saurabh Singh (Marketing Manager). The visit was to avail the practical knowledge about the Coca-Cola happiness factory and learned about the company and how the beverages are manufactured. Also highlighted is the beverage testing criteria. The author has seen the entire operational process of the Coca Cola product range (Like Limca, Mazaa, Kinley Water, Minute Maid, Coca Cola, Thumsup, Fanta, etc.) in bottles and cans of different sizes.
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1. Introduction

1.1. History of Coca-Cola

John Smyth Pemberton, a pharmacist first introduce Coca-Cola in 1886 in Atlanta, Georgia. He prepared caramel colored syrup in a three-legged brass kettle in his backyard.

Dr. Pemberton’s partner and book-keeper, Frank M. Roberson, suggested the name and penned “Coca-Cola” in the unique flowing script that is famous worldwide even today. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal.

In 1892, Asa Candler buys the right to the Coca-Cola business and secret formula. The company began manufacturing its famous bottle which remains signature shape of a coca cola in 1916.

In 1919, Ernest woodruff and a group of investors buy the company from Candler for a loan. Woodruff repays his loan and redeems the secret formula in 1925, bringing it back home to Atlanta and placing it in trust company bank.

1.2. Coca- Cola Company in India

In 1950, the Coca Cola company was first marketed in India, with the opening of the first bottling plant by Pure Drinks Ltd. in New Delhi. Coca-Cola India, is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Ever since its re-entry in 1993, the company has gone on to establish an unmatched portfolio of beverages, refreshing consumers with its leading beverage brands like Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, VIO Flavored Milk, Maaza, Minute Maid range of juices, Georgia and Georgia Gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN energy drink. The company along with its bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers. Its brands are some of the most preferred and most sold beverages in the country.

The Coca-Cola company, the world’s leading soft drink maker operates in more than 200 countries and sells 400 brands on nonalcoholic beverages. It is the most valuable brand in the world.

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3. Research And Design

This research is exploratory conceptual and observation in nature with the aim to develop a framework that describes nature.

The issue of research has been defined in very much clear term, the researcher will require to prepare research design that will describe the conceptual structure of a whole research.

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