What is Gaze Plot

How do people look at sites and places and perceive details? Studies are referred dealing with the looking behaviour of cyclists, under the assumption that the method used could also be applied for assessing looking behaviour of tourists and to learn more about risks for cyclists. In the frame of a naturalistic cycling study in Austria, among others, a method should be developed that would help to find out where bicyclists direct their visual attention on their ways. Use was made of mobile eye tracking glasses. Results will be shown of the development work that demonstrate that points of interest can be identified via the detection of gaze plots of samples of cyclists. No technology helps to register what is perceived by peripheral vision which would give a more complete picture of reality. Any technological method that today registers where cyclists, or customers, or visitors direct their attention to has to be completed with verbal data from interviews, questionnaires, etc. in order to assure themselves of what really has been perceived.