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What is Monochromatic

Chapter 703
Encyclopedia of Information Science and Technology, Fourth Edition
Color schemes uses only one color (hue) with various shades and tints.
Published in Chapter:
Visual Identity Design for Responsive Web
Sunghyun Ryoo Kang (Iowa State University, USA) and Debra Satterfield (California State University – Long Beach, USA)
Copyright: © 2018 |Pages: 8
DOI: 10.4018/978-1-5225-2255-3.ch703
Abstract
Responsive Web Design, a flexible that works for multiple screen sizes and devices, has changed the web eco system. However, maintaining a strong and consistent visual identity in a responsive web design is challenging because of nature of its flexible or liquid layout and navigation. The purpose of this study is to identify design strategies for managing the visual identity of a site, the placement of images, and navigation methods that work consistently across the framework of responsive websites and devices.
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