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What is Porter's Five Forces Model

Chapter 498
Encyclopedia of Information Science and Technology, Third Edition
Approach that focus in positioning of the organizations business or brand in the marketplace to the best advantage.
Published in Chapter:
Gaining Competitive Advantage through the Balanced Scorecard
Jorge Gomes (ISEG Lisbon University, Portugal) and Mário Romão (ISEG Lisbon University, Portugal)
Copyright: © 2015 |Pages: 10
DOI: 10.4018/978-1-4666-5888-2.ch498
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