Shopping Cart | Login | Register | Language: English

Role of Personal Innovativeness in Intentions to Adopt Mobile Services – Cross-Service Approach

Copyright © 2010. 11 pages.
OnDemand Chapter PDF Download
Download link provided immediately after order completion
$30.00
List Price: $37.50
Current Promotions:
20% Online Bookstore Discount*
Available. Instant access upon order completion.
DOI: 10.4018/978-1-61520-611-7.ch080|
Cite Chapter

MLA

Sintonen, Sanna and Sanna Sundqvist. "Role of Personal Innovativeness in Intentions to Adopt Mobile Services – Cross-Service Approach." Encyclopedia of E-Business Development and Management in the Global Economy. IGI Global, 2010. 801-811. Web. 27 Nov. 2014. doi:10.4018/978-1-61520-611-7.ch080

APA

Sintonen, S., & Sundqvist, S. (2010). Role of Personal Innovativeness in Intentions to Adopt Mobile Services – Cross-Service Approach. In I. Lee (Ed.), Encyclopedia of E-Business Development and Management in the Global Economy (pp. 801-811). Hershey, PA: Business Science Reference. doi:10.4018/978-1-61520-611-7.ch080

Chicago

Sintonen, Sanna and Sanna Sundqvist. "Role of Personal Innovativeness in Intentions to Adopt Mobile Services – Cross-Service Approach." In Encyclopedia of E-Business Development and Management in the Global Economy, ed. In Lee, 801-811 (2010), accessed November 27, 2014. doi:10.4018/978-1-61520-611-7.ch080

Export Reference

Mendeley
Sample PDF Favorite
Role of Personal Innovativeness in Intentions to Adopt Mobile Services – Cross-Service Approach
Access on Platform
Browse by Subject
Top

Abstract

Because only a fraction of new service ideas are successful, and due to the turbulence and dynamics in mobile business markets, a thorough understanding of factors underlying mobile service adoption decisions is necessary. Use of mobile communications has been increasing extensively (Watson et al., 2002). Today, an extensive selection of mobile services is available to consumers. However, consumers use mobile devices mainly for simple services, like text messaging (Nysveen et al., 2005a). In order to better understand the acceptance of mobile services, it is necessary to study behavioral intentions (i.e. antecedents of actual adoption behavior) of consumers adopting new mobile services.
Chapter Preview

Background

The theory of planned behavior (Ajzen, 1985), technology acceptance model (Davis, 1985) and the innovation diffusion theory (Rogers, 1983) are perhaps the most often applied models in predicting adoption behavior, as they provide a good starting point in investigating individual-level factors affecting the adoption of last-mile technology (Oh et al., 2003). Comparison of these theories (Figure 1) reveals that TPB and TAM both focus on predicting behavioral intention and actual behavior, whereas DOI and TAM share in common innovation related perceptions that are formed by the individual, and which are critical for the innovation adoption. Thus, further focus is given on three sets of variables: attitudinal, motivational and behavioral.

Figure 1

The main concepts in the ground models

Top

Complete Chapter List

Search this Book: Reset
Table of Contents
Preface
In Lee
Chapter 1
Daniel Heil, James E. Prieger
The growing use of information and communications technology (ICT) by business—e-business— has a profound impact on the economy. E-business lowers... Sample PDF
The Macroeconomic Impacts of E-Business on the Economy
$30.00
List Price: $37.50
Chapter 2
James E. Prieger, Daniel Heil
The use of information and communications technology (ICT) in business—the most expansive definition of e-business—is transforming the world... Sample PDF
The Microeconomic Impacts of E-Business on the Economy
$30.00
List Price: $37.50
Chapter 3
Jacques Bughin
Parallel to the consumer social web, a myriad of companies are adopting social software either for internal or external collaboration with suppliers... Sample PDF
The Power Laws of Enterprise 2.0
$30.00
List Price: $37.50
Chapter 4
Prices on the Internet  (pages 36-45)
Jihui Chen
In the pre-Internet era, consumers relied on media such as Sunday newspapers and flyers for product and price information. Such a search process is... Sample PDF
Prices on the Internet
$30.00
List Price: $37.50
Chapter 5
Fang-Fang Tang, Xiaolin Xing
The emergence and explosive growth of e-commerce have ushered in a new era of retail business, which has in turned triggered an increased research... Sample PDF
Price Dispersion on the Internet: A Further Review and Discussion
$30.00
List Price: $37.50
Chapter 6
Camillo Lento, Alexander Serenko, Nikola Gradojevic, Lorne Booker, Sert Yol
The recent growth in the breadth of products sold in electronic commerce markets has created fertile grounds to investigate the Electronic Law of... Sample PDF
The Electronic Law of One Price (eLOP)
$30.00
List Price: $37.50
Chapter 7
Hongwei Du, Albert Lederer, Jiming Wu
In the past two decades, electronic commerce has been growing rapidly due to the increasing popularization of personal computers, expanding... Sample PDF
Trust in Electronic Commerce: Definitions, Sources, and Effects
$30.00
List Price: $37.50
Chapter 8
Avatar Theory  (pages 75-81)
Ching-I Teng, Shao-Kang Lo
Online games are a popular application in electronic commerce. The number of customers playing a single online game has reached as high as 9,000,000... Sample PDF
Avatar Theory
$30.00
List Price: $37.50
Chapter 9
Rosemarie Reynolds, Yusuke Ishikawa, Amanda Macchiarella
Second Life is a virtual world designed to be a free, laissez-faire market economy in which Linden Dollars are used to buy and sell goods and... Sample PDF
Relationship Between Second Life and the U.S. Economy
$30.00
List Price: $37.50
Chapter 10
Sabah Abdullah Al-Somali, Ben Clegg, Roya Gholami
Organizations today face intense competitive and economic pressures leading to large scale transformation of existing business operations and... Sample PDF
E-Business Adoption and its Impact on Performance
$30.00
List Price: $37.50
Chapter 11
Chad Lin, Yu-An Huang, Rosemary Stockdale
One aspect of small and medium-sized enterprises (SMEs) electronic commerce activity that is acknowledged but rarely examined is their use of... Sample PDF
B2B Website Benefits Realization in Australian SMEs
$30.00
List Price: $37.50
Chapter 12
Maria Rosalia Vicente, Ana Jesus Lopez
In a global knowledge-based economy, the performance of business organizations depends on ensuring that all categories of employees possess current... Sample PDF
Lifelong Learning in the Knowledge Economy: An Empirical Analysis of e-Learning Adoption at Firm-Level
$30.00
List Price: $37.50
Chapter 13
Mark Springer, Craig K. Tyran, Steven Ross
Electronic service quality, or e-service quality, refers to the quality experienced by the user of a service delivered via the Internet. Over the... Sample PDF
Measuring the Quality Of E-Business Services
$30.00
List Price: $37.50
Chapter 14
Mahmoud Amer, Jorge Marx Gómez
In our efforts to study the dimensions affecting the electronic service quality (eSQ) measurement in the Business to Business (B2B) domain, we were... Sample PDF
Measuring B2C Quality of Electronic Service: Towards A Common Consensus
$30.00
List Price: $37.50
Chapter 15
Lior Fink
This article presents a conceptual framework of the business value of e-collaboration. In the past decade, firms have increasingly implemented... Sample PDF
The Business Value of E-Collaboration: A Conceptual Framework
$30.00
List Price: $37.50
Chapter 16
M. José Garrido, Ana Gutiérrez, Rebeca San José
The Internet is used by firm purchasers as a source of information in procurement. We propose a model of the determinants and consequences of... Sample PDF
A Model of the Antecedents and Consequences of E-procurement
$30.00
List Price: $37.50
Chapter 17
Anna Morgan-Thomas, Robert Paton
The competition currently facing small and medium sized enterprises (SMEs) is characterized by three interacting trends: market globalization;... Sample PDF
Global Online Performance and Service Orientation
$30.00
List Price: $37.50
Chapter 18
Barney Warf
Electronic funds transfer systems (EFTS) are the primary means by which capital moves through the world economy, including real time gross... Sample PDF
Electronic Funds Transfer Systems and the Landscapes of Global Finance
$30.00
List Price: $37.50
Chapter 19
Nirvikar Singh
Very early in the evolution of e-commerce, predictions were made that a significant degree of disintermediation would occur, i.e., that middlemen... Sample PDF
Intermediaries in E-Commerce: Value Creation Roles
$30.00
List Price: $37.50
Chapter 20
Margaret Jackson, Marita Shelly
The Internet has changed the way we interact with others in both our business and personal spheres. Electronic commerce has developed beyond buying... Sample PDF
Identifying the Factors that Lead to a Successful Intermediary in Electronic Commerce
$30.00
List Price: $37.50
Chapter 21
George Mangalaraj, Chandra S. Amaravadi
Different types of Electronic Marketplace (EM) strategies have been articulated in the literature. EM strategies vary from public exchanges to... Sample PDF
A Framework for Identifying B2B E-Marketplace Strategies
$30.00
List Price: $37.50
Chapter 22
Yingli Wang, Mohamed Naim, Andrew Potter
As B2B e-business shifted to the Internet, Electronic Marketplaces (EMs) have grown rapidly in usage (Rask & Kragh, 2004). Definitions of an EM are... Sample PDF
Electronic Logistics Marketplaces
$30.00
List Price: $37.50
Chapter 23
Vedran Podobnik, Krunoslav Trzec, Gordan Jezic
In a global multi-service and multi-provider market, Internet Service Providers (ISPs) will increasingly need to base their operation on new... Sample PDF
An Agent-Based B2C Electronic Market in the Next-Generation Internet
$30.00
List Price: $37.50
Chapter 24
Norleyza Jailani, Ahmed Patel, Muriati Mukhtar, Salha Abdullah, Yazrina Yahya
This study explains the concepts of an electronic marketplace (e-marketplace) and the types of e-marketplaces in today’s computing environment that... Sample PDF
Concept of an Agent-Based Electronic Marketplace
$30.00
List Price: $37.50
Chapter 25
Ahmed Patel
In mobile agent-based systems, the use of mobile agents in pervasive ubiquitous electronic marketplace (e-marketplace) environment requires very... Sample PDF
Concept of Mobile Agent-Based Electronic Marketplace – Safety Measures
$30.00
List Price: $37.50
Chapter 26
Kostas Kolomvatsos, Stathes Hadjiefthymiades
Electronic markets provide virtual places for negotiation over the exchange of products. In such places entities representing buyers and sellers can... Sample PDF
Time Constraints for Sellers in Electronic Markets
$30.00
List Price: $37.50
Chapter 27
Malamati Louta, Angelos Michalas
In the liberalized and deregulated e-marketplace some key factors for service providers’ success are the following. First, the efficiency with which... Sample PDF
Towards Efficient Trust Aware E-Marketplace Frameworks
$30.00
List Price: $37.50
Chapter 28
Anne-Marie Croteau, Anne Beaudry, Justin Holm
As per the Census Bureau of the Department of Commerce, the estimate of U.S. retail e-commerce sales for the first quarter of 2009 was $31.7... Sample PDF
Assessing Relational E-Strategy Supporting Business Relationships
$30.00
List Price: $37.50
Chapter 29
Esin Can Mutlu, Yasemin Bal, Pinar Büyükbalci
As a result of globalization and continuously changing environmental conditions, new business models emerge in the new era of management. E-business... Sample PDF
Leading the Organizational Dynamics of E-Business Firms
$30.00
List Price: $37.50
Chapter 30
Lynn L. Sparling, Aileen Cater-Steel, Mark Toleman
While online sales have experienced high growth rates, e-commerce adoption rates by Canadian SMEs have not kept pace. Canadian SMEs continue to lag... Sample PDF
Adoption of e-Commerce by Canadian SMEs: Defining Organizational, Environmental and Innovation Characteristics
$30.00
List Price: $37.50
Chapter 31
Ye-Sho Chen, Chuanlan Liu, Qingfeng Zeng
Franchising as a global growth strategy is gaining its popularity (Justis and Judd, 2002; Thomas and Seid, 2000; Chen and Justis, 2006). For... Sample PDF
E-Business Strategy in Franchising
$30.00
List Price: $37.50
Chapter 32
Tugrul U Daim, Jing Zhang, Byung-Chul Choi
We are experiencing a revolution in the mobile industry as 3G transition is being realized globally. This represents a shift from voice driven... Sample PDF
Exploring the Impact of Government Policies and Corporate Strategies on the Diffusion of Mobile Data Services: Case of Economies at Different Stages of Transition
$30.00
List Price: $37.50
Chapter 33
Pedro Soto-Acosta
The article provides a review of the adoption of a resource-based view of the firm (RBV) in eBusiness literature and, then, suggests directions for... Sample PDF
E-Business and the Resource-Based View: Towards a Research Agenda
$30.00
List Price: $37.50
Chapter 34
Khaled Ahmed Nagaty
In this article the author explained the classes of e-commerce business models and their advantages and disadvantages. He discussed the important... Sample PDF
E-Commerce Business Models: Part 1
$30.00
List Price: $37.50
Chapter 35
Khaled Ahmed Nagaty
In this article the author explained some of the common artificial intelligence techniques used in e-commerce web sites and how these techniques are... Sample PDF
E-Commerce Business Models: Part 2
$30.00
List Price: $37.50
Chapter 36
Tsung-Yi Chen, Yuh-Min Chen
The advent of the innovation economy has transformed knowledge into the most valuable corporate asset and a key driver of product and service... Sample PDF
Creating Business Opportunities Based on Use of Electronic Knowledge Business Models
$30.00
List Price: $37.50
Chapter 37
Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, Silvia Sivera-Bello, Sandra Vilajoana-Alejandre
Considering the advantages of the Internet for commercializing a vast array of products and services (Steinfeld and Whitten, 1999; Webb, 2002), it... Sample PDF
Online Private Sales Clubs: An Emerging Model of Fashionable E-Commerce at Promotional Prices
$30.00
List Price: $37.50
Chapter 38
Rebecca De Coster
Increasingly high technology firms are required to develop new products or solutions in emerging markets which are outside of their existing... Sample PDF
Business Model Renewal: The TIA-MARIA Framework for Enterprise Realignment
$30.00
List Price: $37.50
Chapter 39
Marijn Janssen
In a global economy, organizations are increasingly geographically dispersed, which means that the coordination process becomes increasingly complex... Sample PDF
Architectural Model for Supply Chain Orchestration and Management
$30.00
List Price: $37.50
Chapter 40
Yuan-Chu Hwang
The e-services have introduced a significant wave of change in communication patterns around the world. Such e-services are capable of intelligent... Sample PDF
Ambient E-Service: A Bottom-up Collaborative Business Model
$30.00
List Price: $37.50
Chapter 41
James K. Ho
The Internet is a new medium of communication connecting potential partners in trade worldwide. The initial frenzy over its promises led to grossly... Sample PDF
Online Auctions: Pragmatic Survey and Market Analysis
$30.00
List Price: $37.50
Chapter 42
Paul D. Berger, Richard C. Hanna, Scott D. Swain, Bruce D. Weinberg
This article discusses the uses and benefits of configurator/choiceboard systems, and how analysis of data from its use can be useful to the company... Sample PDF
Configurators/Choiceboards: Uses, Benefits, and Analysis of Data
$30.00
List Price: $37.50
Chapter 43
María Rosa Llamas-Alonso, Ana Isabel Jiménez-Zarco
As competition and the cost of acquiring new customers continue to increase, the need to build and enhance customer relationships has become... Sample PDF
E-CRM: A Key Issue in Today's Competitive Environment
$30.00
List Price: $37.50
Chapter 44
Margaret R. Lee
The field of organizational behavior defines leadership as “the ability to influence a group toward the achievement of goals” (Capella, 2005, p.... Sample PDF
Effective Virtual Project Management Using Multiple E-Leadership Styles
$30.00
List Price: $37.50
Chapter 45
James G. Williams, Wichian Premchaiswadi
As the volume of purchases for products and services on the Internet has increased and the chosen method of payment is a credit or debit card... Sample PDF
On-Line Credit Card Payment Processing and Fraud Prevention for e-Business
$30.00
List Price: $37.50
Chapter 46
Lorenz Zimmermann
Virtual Stock Markets (VSM) are a young, powerful and still evolving research tool. VSM were developed around 20 years ago as forecasting instrument... Sample PDF
Virtual Stock Markets as a Research Tool in Marketing and Management
$30.00
List Price: $37.50
Chapter 47
Elizabeth Votta
This article presents an overview of the potential benefits of analyzing website analytic data. During the last several years I have gained... Sample PDF
Potential Benefits of Analyzing Website Analytic Data
$30.00
List Price: $37.50
Chapter 48
Dag von Lubitz
Information Technology (IT), and the subsequent broad acceptance of Information and Knowledge Management (IM/KM) methods revolutionized the way... Sample PDF
Teams of Leaders Concept (ToL) and E-Business Operations
$30.00
List Price: $37.50
Chapter 49
Kelley O’Reilly, David Paper
By establishing the position that electronic customer relationship management (eCRM) is a form of CRM, this chapter sets out to aid the reader in... Sample PDF
Customer Relationship Management (CRM): A Dichotomy of Online and Offline Activities
$30.00
List Price: $37.50
Chapter 50
Xiaolin Li, Dong-Qing Yao, Yanhua Liu
Electronic payment or e-payment refers to any payment transactions conducted electronically. In narrow terms, it usually refers only to online... Sample PDF
Understanding E-Payment Services in Traditionally Cash-Based Economies: The Case of China
$30.00
List Price: $37.50
Chapter 51
M. Daud Ahmed, David Sundaram
Though traditional DSS provide strong data management, modelling and visualisation capabilities for the decision maker, they do not explicitly... Sample PDF
Scenario Driven Decision Support
$30.00
List Price: $37.50
Chapter 52
Yonca Gürol, R. Aysen Wolff, Esin Ertemsir Berkin
This chapter is about the role of electronic Human Resource Management (E-HRM) in Turkey. E-HRM can be briefly defined as the planning... Sample PDF
E-HRM in Turkey: A Case Study
$30.00
List Price: $37.50
Chapter 53
Zhongxian Wang, Ruiliang Yan, James Yao
Ariba services major corporations, and provides services to smaller companies as well. In this chapter, the authors will examine how Ariba, a small... Sample PDF
ARIBA: A Successful Story in E-Commerce
$30.00
List Price: $37.50
Chapter 54
Lan Zhao
The article focuses on how to integrate all the phases of Internet marketing process into a seamless pipeline. The current techniques used in three... Sample PDF
Integrated Optimal Procedure of Internet Marketing
$30.00
List Price: $37.50
Chapter 55
Anthonia Adenike Adeniji
There have been several studies on managerial succession otherwise known as succession planning but greater percentage of them focused on succession... Sample PDF
Managerial Succession and E-Business
$30.00
List Price: $37.50
Chapter 56
Panayiotis Koutsabasis
E-business has developed due to the fast penetration of the Web to human activities ranging from work and education to news and entertainment. The... Sample PDF
E-Business and Web Accessibility
$30.00
List Price: $37.50
Chapter 57
Md Mahbubur Rahim, Mohammad Quaddus, Mohini Singh
The application of the Internet for commercial purposes has led to different types of e-business initiatives, which have been widely discussed in... Sample PDF
Understanding the Use of Business-to-Employee (B2E) Portals in an Australian University though the Management Lens: A Qualitative Approach
$30.00
List Price: $37.50
Chapter 58
Md Mahbubur Rahim, Mohammad Quaddus, Mohini Singh
The focus of the existing body of e-business literature is primarily directed at Business-to-Consumers (B2C) and Business-to-Business (B2B) forms of... Sample PDF
Understanding the Use of Business-to-Employee (B2E) Portals in an Australian University through the Employee Lens: A Quantitative Approach
$30.00
List Price: $37.50
Chapter 59
Kevin K.W. Ho, Calvin Chun Yu, Michael C.L. Lai
This chapter investigates those factors affecting the user adoption of the Intranet Portal of the Hong Kong Government, a.k.a., Central Cyber... Sample PDF
An Exploratory Study on the User Adoption of Central Cyber Government Office of the Hong Kong Government
$30.00
List Price: $37.50
Chapter 60
Kevin K.W. Ho
Information quality is critical for a communication portal because there are myriad information types, including textual, audio, video and other... Sample PDF
An Exploratory Study on the Information Quality Satisfaction of Central Cyber Government Office of the Hong Kong Government
$30.00
List Price: $37.50
Chapter 61
Tony Pittarese
Effective design guidelines aid in the creation of successful online stores. One possible resource to aid in formulating effective online store... Sample PDF
Visual Merchandising in Online Retailing Based on Physical Retailing Design Principles
$30.00
List Price: $37.50
Chapter 62
Marie-Odile Richard, Michel Laroche
As the internet is a new medium and a new distribution channel, it is important to understand the behavior of site visitors. This requires the... Sample PDF
Internet Consumer Behavior: Flow and Emotions
$30.00
List Price: $37.50
Chapter 63
Marie-Odile Richard, Michel Laroche
This chapter develops the major components of web atmospherics (Richard, 2005). In retailing research, retail atmospherics (e.g., scents, color... Sample PDF
Internet Consumer Behavior: Web Atmospherics
$30.00
List Price: $37.50
Chapter 64
Marie-Odile Richard, Michel Laroche
In the previously, the authors covered the major stimulus variables, i.e., flow, emotions and web atmospherics, which impact the organism and... Sample PDF
Internet Consumer Behavior: Behavioral Variables
$30.00
List Price: $37.50
Chapter 65
Marie-Odile Richard, Michel Laroche
This chapter concludes the model of internet consumer behavior by describing some key moderating variables such as gender, need for cognition (NFC)... Sample PDF
Internet Consumer Behavior: Major Moderating Variables
$30.00
List Price: $37.50
Chapter 66
Jonathan Foster, Angela Lin
One area of e-business that has visibly changed in the last few years is the capacity of the Internet for supporting consumer-to-consumer... Sample PDF
Consumer Information Sharing
$30.00
List Price: $37.50
Chapter 67
Ángel Herrero-Crespo, Ignacio Rodríguez-del-Bosque
The novelty and dynamism of Internet and ecommerce have lead to the revision of the classic paradigm of consumer behaviour and to the continuous... Sample PDF
B2C E-Commerce Acceptance Models Based On Consumers' Attitudes and Beliefs: Integrating Alternative Frameworks
$30.00
List Price: $37.50
Chapter 68
Ángel Herrero-Crespo, Ignacio Rodríguez-del-Bosque
The risk or uncertainty perceived on a conduct (e.g. purchasing or consuming of a product, or using an information system) by the individuals has... Sample PDF
Effect of Perceived Risk on E-Commerce Acceptance: State of the Art and Future Research Directions
$30.00
List Price: $37.50
Chapter 69
Peter Kerkhof, Guda van Noort
Buying online is still perceived as risky. A key strategy of online marketers to increase consumer trust in online ordering is to display privacy... Sample PDF
Third Party Internet Seals: Reviewing the Effects on Online Consumer Trust
$30.00
List Price: $37.50
Chapter 70
Khalid AlDiri, Dave Hobbs, Rami Qahwaji
The rapid advance of the Internet and global information technology has changed the way many people view shopping and undertake daily transactions.... Sample PDF
The Importance of Gender, IT Experience, and Media-Rich Social Cues on Initial Trust in E-Commerce Websites
$30.00
List Price: $37.50
Chapter 71
Gad Saad
Many human preferences, choices, emotions, and actions occur in universally similar manners because they are rooted in our common biological... Sample PDF
Using the Internet to Study Human Universals
$30.00
List Price: $37.50
Chapter 72
Eric Stenstrom, Gad Saad
Marketing managers habitually use sex as a form of segmentation since it satisfies several requirements for efficient implementation including... Sample PDF
The Neurocognitive and Evolutionary Bases of Sex Differences in Website Design Preferences: Recommendations for Marketing Managers
$30.00
List Price: $37.50
Chapter 73
Zack Mendenhall, Marcelo Vinhal Nepomuceno, Gad Saad
Video games are a relatively recent form of entertainment whose sales growth has been enormous (almost 700% from 1996 to 2007), with sales for 2007... Sample PDF
Exploring Video Games from an Evolutionary Psychological Perspective
$30.00
List Price: $37.50
Chapter 74
Changsu Kim, Weihong Zhao, Kyung Hoon Yang
Customer relationship management in electronic commerce (e-CRM) is one of the fastest growing management techniques adopted by online enterprises... Sample PDF
An Integrated Model for E-CRM in Internet Shopping: Evaluating the Relationship between Perceived Value, Satisfaction and Trust
$30.00
List Price: $37.50
Chapter 75
Suzanne Altobello Nasco
Mobile communications have become so widespread around the world that they are now ubiquitous, mostly due to the widespread availability, adoption... Sample PDF
Mobile Communications / Mobile Marketing
$30.00
List Price: $37.50
Chapter 76
Lori N. K. Leonard
C2C e-commerce is being changed by the acceptance of mobile commerce devices. However, the extent of the use of mobile devices for C2C e-commerce is... Sample PDF
C2C Mobile Commerce: Acceptance Factors
$30.00
List Price: $37.50
Chapter 77
Kaan Varnali, Cengiz Yilmaz
The article provides insights into consumers’ experience with mobile marketing by presenting a review of the mobile consumer behavior literature in... Sample PDF
Exploring the Mobile Consumer
$30.00
List Price: $37.50
Chapter 78
Heng Xu, John M. Carroll, Mary Beth Rosson
Recent advances in positioning technologies, such as global positioning systems and cellular triangulation techniques, have not only provided... Sample PDF
The Personalization Privacy Paradox: Mobile Customers' Perceptions of Push-Based vs. Pull-Based Location Commerce
$30.00
List Price: $37.50
Chapter 79
Krassie Petrova
Mobile gaming (mGaming) belongs to the category of mobile entertainment applications. It is widely adopted in some countries –for example in Japan... Sample PDF
Mobile Gaming: Perspectives and Issues
$30.00
List Price: $37.50
Chapter 80
Sanna Sintonen, Sanna Sundqvist
Because only a fraction of new service ideas are successful, and due to the turbulence and dynamics in mobile business markets, a thorough... Sample PDF
Role of Personal Innovativeness in Intentions to Adopt Mobile Services – Cross-Service Approach
$30.00
List Price: $37.50
Chapter 81
Nandini Sidnal, Sunilkumar S. Manvi
With the rising number of web services in mobile E-commerce, service discovery has become an important feature in the future of E-commerce for... Sample PDF
Service Discovery Techniques in Mobile E-Commerce
$30.00
List Price: $37.50
Chapter 82
Jan-Willem van ’t Klooster, Pravin Pawar, Bert-Jan van Beijnum, Chariz Dulawan, Hermie Hermens
A virtual community is an electronically supported social network: it can be seen as a group of people who have regular social interaction... Sample PDF
Perspectives on the Viable Mobile Virtual Community for Telemedicine
$30.00
List Price: $37.50
Chapter 83
Sanna Sintonen
Aging is one of the major trends that is about to change the structure of consumer markets. As people age, they face changes in their health and... Sample PDF
Socio-Economic Effects on Mobile Phone Adoption Behavior among Older Consumers
$30.00
List Price: $37.50
Chapter 84
Bo Chen
A mobile agent is a composition of computer program, data, and execution state, which is able to move from one computer to another autonomously and... Sample PDF
Mobile Agents in E-Commerce
$30.00
List Price: $37.50
Chapter 85
Ofir Turel, Alexander Serenko
The opening quote nicely conceptualizes one of the most difficult challenges managers and regulators in the telecommunications sector face. While... Sample PDF
Mobile Telephony as a Universal Service
$30.00
List Price: $37.50
Chapter 86
Duy Ngan Le, Karel Mous, Angela Goh
Web services have been employed in a wide range of applications and have become a key technology in developing business operations on the Web. In... Sample PDF
Web Service Discovery, Composition, and Interoperability
$30.00
List Price: $37.50
Chapter 87
Case Based Web Services  (pages 871-882)
Zhaohao Sun, Gavin Finnie, John Yearwood
Web services are Internet-based application components published using standard interface description languages and universally available via... Sample PDF
Case Based Web Services
$30.00
List Price: $37.50
Chapter 88
Marcelo Fantinato, Maria Beatriz Felgar de Toledo, Itana Maria de Souza Gimenes
The Internet and the Service-oriented Computing (SOC) paradigm (Papazoglou, Traverso & Dustdar, 2008) made the electronic interchange of services... Sample PDF
Web Services E-Contract and Reuse
$30.00
List Price: $37.50
Chapter 89
Paul de Vrieze, Lai Xu, Li Xie
The ability to rapidly find potential business partners as well as rapidly set up a collaborative business process is desirable in the face of... Sample PDF
Situational Enterprise Services
$30.00
List Price: $37.50
Chapter 90
Zakaria Maamar, Leandro Krug Wives
Web services are paving the way for a new type of business applications. This can be noticed from the large number of standards and initiatives... Sample PDF
Social Networks and Web Services-Based Systems
$30.00
List Price: $37.50
Chapter 91
Ejub Kajan
At the beginning of the third millennium, we are facing one of the most important transition challenges: to build an electronic society. In that... Sample PDF
Interoperability Issues of Business Processes: Key Issues and Technological Drivers
$30.00
List Price: $37.50
Chapter 92
Mabel T. Kung, Jenny Yi Zhang
To enable effective cross-departmental automations and global transactions, business processes modeling offer external views on their infrastructure... Sample PDF
Integrated Business Process Designs and Current Applications of Workflow Systems in E-Business
$30.00
List Price: $37.50
Chapter 93
Fiona McNeill, Alan Bundy
Fluent, effortless and diverse e-business transactions depend on the ability of automated agents to interact. The difficulties of tailoring... Sample PDF
Facilitating Interaction between Virtual Agents by Changing Ontological Representation
$30.00
List Price: $37.50
Chapter 94
Vladimir Tarasov, Kurt Sandkuhl, Magnus Lundqvist
Collaborative design in dispersed groups of engineers creates various kinds of challenges to technology, organization and social environment.... Sample PDF
Modeling Collaborative Design Competence with Ontologies
$30.00
List Price: $37.50
Chapter 95
Olga Levina, Vladimir Stantchev
E-Business research and practice can be situated on following multiple levels: applications, technological issues, support and implementation (Ngai... Sample PDF
Event-Driven Service-Oriented Architectures for E-Business
$30.00
List Price: $37.50
Chapter 96
Chetan Kumar
The Internet has witnessed a tremendous growth in the amount of available information, and this trend of increasing traffic is likely to continue.... Sample PDF
Speeding up the Internet: Exploiting Historical User Request Patterns for Web Caching
$30.00
List Price: $37.50
Chapter 97
Chetan Kumar
The amount and range of information on the Internet is growing at a rapid pace. Cisco systems report (2008) expects Internet traffic growth to be... Sample PDF
The Effect of User Location and Time of Access on Ecommerce: A Long Tail Study of Website Requests
$30.00
List Price: $37.50
Chapter 98
Sandra Moffett, Martin Doherty, Rodney McAdam
Knowledge Management (KM) is the process of critically managing knowledge to meet existing needs, identify and exploit existing and acquired... Sample PDF
Incorporating Knowledge Management into E-Commerce Applications
$30.00
List Price: $37.50
Chapter 99
Sotirios K. Goudos, Vassilios Peristeras, Konstantinos Tarabanis
In the E-Business and particular in the eGovernment domain special focus is often given to the demand side, i.e. the everyday practice and reality... Sample PDF
Application of Semantic Web Technology in E-Business: Case Studies in Public Domain Data Knowledge Representation
$30.00
List Price: $37.50
Chapter 100
Sunghyun R. Kang, Debra Satterfield
The visual design of a website is critical when establishing a strong corporate identity on the web. The look and feel of a website will quickly... Sample PDF
Design Elements and Principles for Maintaining Visual Identity on Websites
$30.00
List Price: $37.50
Chapter 101
Stephan Lukosch, Till Schümmer
Probably the most important aspect of e-Business and e-Commerce is that it mediates the interaction between various stakeholders in a business... Sample PDF
Designing e-Business Applications with Patterns for Computer-Mediated Interaction
$30.00
List Price: $37.50
Chapter 102
Wei-Lun Chang
Because of changes in the service economy, the service-oriented management (SOM) approach has been adopted widely for contemporary enterprises.... Sample PDF
A SOA-Based Framework for Internet-Enabled CRM
$30.00
List Price: $37.50
Chapter 103
Anahit Martirosyan, Thomas Tran, Azzedine Boukerche
Context is any information/knowledge about an application and user that can be used by an e-commerce system to provide efficient services to the... Sample PDF
Building Context-Aware E-Commerce Systems: A Data Mining Approach
$30.00
List Price: $37.50
Chapter 104
Angelos Michalas, Malamati Louta
The availability of powerful computers and highspeed network technologies is changing the way computers are used. These technology enhancements led... Sample PDF
Efficient Service Task Assignment in Grid Computing Environments
$30.00
List Price: $37.50
Chapter 105
Ghalem Belalem
Data grids have become an interesting and popular domain in grid community (Foster and Kesselmann, 2004). Generally, the grids are proposed as... Sample PDF
Policy Driven Negotiation to Improve the QoS in Data Grid
$30.00
List Price: $37.50
Chapter 106
Maria Rosalia Vicente, Ana Jesus Lopez
Over the last decade the Internet has brought about significant changes in the economies and societies worldwide. It has changed communication... Sample PDF
Understanding the Dimensions of the Broadband Gap: More than a Penetration Divide
$30.00
List Price: $37.50
Chapter 107
Bridgette Wessels
The development of Information and Communication Technologies (ICT) is part of a reshaping of socio-economic life that is resulting in new forms of... Sample PDF
E-Inclusion: European Perspectives Beyond the Digital Divide
$30.00
List Price: $37.50
Chapter 108
Helena Halas, Tomaž Klobucar
The development of information and communication technology (ICT) and the rapid increase of ebusiness have led to a rapid growth of the number of... Sample PDF
Importance of Electronic Record Preservation in E-Business
$30.00
List Price: $37.50
Chapter 109
Sherif Kamel
The information and communication technology (ICT) evolution is aggressively affecting many nations around the world, forcing changes and... Sample PDF
Electronic Commerce Prospects in Emerging Economies: Lessons from Egypt
$30.00
List Price: $37.50
Chapter 110
Hwa Lee
With the advancement of technology, Electronic Learning (E-Learning) now is more of the rule than the exception. E-learning has been the synonym for... Sample PDF
Using Assistive Technology to Ensure Access to E-Learning for Individuals with Disabilities
$30.00
List Price: $37.50
Chapter 111
Tina Harrison, Kathryn Waite
Recent policies, aimed at reducing pension costs and improving consumer awareness, have contributed to the development of the Internet as a... Sample PDF
A Holistic View of the Challenges and Social Implications of Online Distribution: The Case of Pensions
$30.00
List Price: $37.50
Chapter 112
Harald Gruber
Technological innovation in the telecommunications sector is a key contributor to the rapid diffusion of e-business. The steady drive towards... Sample PDF
The Global Telecommunications Industry Facing the IP Revolution: Technological and Regulatory Challenges
$30.00
List Price: $37.50
Chapter 113
Denis Caro
This chapter posits that transgenic governance forces are evolving and will engage future international e-business professionals in a multi-polar... Sample PDF
Evolving e-Business Systems: Transgenic Forces in International Realpolitik Space in 2050
$30.00
List Price: $37.50
Chapter 114
In Lee
Recently, a web-enabled e-recruiting emerged quickly as a powerful method for both job seekers and recruiters. E-recruiting has driven companies to... Sample PDF
E-Recruiting: Sources, Opportunities, and Challenges
$30.00
List Price: $37.50
Chapter 115
Pengtao Li
E-business has grown dramatically in the last ten years. Its only constant is change. Awareness of these changes can help both business and... Sample PDF
Emerging Trends of E-Business
$30.00
List Price: $37.50
Chapter 116
Virtual Commerce  (pages 1160-1166)
Suzanne Altobello Nasco, Robert E. Boostrom, Kesha K. Coker
Virtual reality, in a variety of implementations, is becoming more popular every day. Internet technology originally designed for education... Sample PDF
Virtual Commerce
$30.00
List Price: $37.50
Chapter 117
Michael Dinger, Varun Grover
This article introduces and describes the use of Web 2.0 technologies in contemporary business environments. Web 2.0 refers to many current... Sample PDF
The Web 2.0 Trend: Implications for the Modern Business
$30.00
List Price: $37.50
Chapter 118
Jos van Iwaarden, Ton van der Wiele, Roger Williams, Steve Eldridge
The Internet has come of age as a global source of information about every topic imaginable. A company like Google has become a household name in... Sample PDF
Web 2.0: The Era of User Generated Content on Web Sites
$30.00
List Price: $37.50
Chapter 119
Matthes Fleck, Andrea von Kaenel, Miriam Meckel
This article provides an overview of the most prominent definitions, basic concepts and applications of the term Web 2.0. In addition to the seven... Sample PDF
Web 2.0 Concepts, Social Software and Business Models
$30.00
List Price: $37.50
Chapter 120
Steven De Hertogh, Stijn Viaene
During the early years of the World Wide Web, also commonly referred to as the internet, there was relatively little engagement between content... Sample PDF
Grounding Principles for Governing Web 2.0 Investments
$30.00
List Price: $37.50
Chapter 121
Tobias Kollmann, Carina Lomberg
Both, Web 1.0 and Web 2.0 were linked directly to new stages in the development of e-business. Whereas the distinction between Web 1.0 and Web 2.0... Sample PDF
Web 1.0, Web 2.0 and Web 3.0: The Development of E-Business
$30.00
List Price: $37.50
Chapter 122
Emilia Currás, Moez Limayem
Today, due to spurred social (e.g. the “Millennials”) and technological (e.g. Broadband Internet, Mobile Technology, GPS1, Web 2.0), etc) changes... Sample PDF
The New Generation of Knowledge Management for the Web 2.0 Age: KM 2.0
$30.00
List Price: $37.50
Chapter 123
Young Park
With the explosive growth of goods and services available on the Web through e-commerce, it is increasingly difficult for consumers to find the... Sample PDF
Recommender Systems: An Overview
$30.00
List Price: $37.50
Chapter 124
E. J. Castellano, L. Martínez
Students must face up to decision making situations since early ages, in order to keep on the chase of some professional competences. However, the... Sample PDF
A Linguistic Recommender System for Academic Orientation
$30.00
List Price: $37.50
Chapter 125
Simona Fabrizi
Mobile Operators (MOs) in several countries are constantly challenged with the urge to further enhance the quality of their existing wireless... Sample PDF
Wireless Technologies: Shifting into the Next Gear?
$30.00
List Price: $37.50
Chapter 126
Patrick Reid, Des Laffey
This chapter covers key issues in the area of search engines. It shows the importance of search by explaining what search engines are and their... Sample PDF
Search Engines: Past, Present and Future
$30.00
List Price: $37.50
Chapter 127
Tobias Kollmann, Ina Kayser
According to the recent worldwide UN e-government survey, a rising trend towards the electronic reform of the public sector around the world becomes... Sample PDF
E-Government: Status Quo and Future Trends
$30.00
List Price: $37.50
Chapter 128
Calin Gurau
In the last ten years blogs have become a familiar feature of the Internet landscape, and the number of blogs multiplied exponentially. A blog is a... Sample PDF
Blog Marketing: Potential and Limits
$30.00
List Price: $37.50
Chapter 129
Ygal Bendavid
This article focuses on the emerging phenomenon of Radio Frequency Identification (RFID) technologies & the EPC Network by examining how it enables... Sample PDF
RFID Enabled B2B E-Commerce Technologies and Applications
$30.00
List Price: $37.50
Top

Key Terms in this Chapter

Adoption intention: individual’s readiness to perform a given behavior. Here readiness to buy mobile services.

Perceived control: a belief that one has on influencing on a certain event. Here belief of consumer’s financial resources effect on adopting new mobile services.

Image: a type of perceived innovation characteristic and consumer’s motivational stage and is assumed to have positive relationship with adoption intentions.

Perceived innovation characteristics: consumer’s beliefs concerning important attributes of an innovation. Here perceived image that consumer gets by using new mobile services.

Motivational influence: motivational influence composes of several elements like expressiveness and is believed to encourage adoption intentions.

Personal domain specific innovativeness: reflection of consumer’s openness toward new ideas and willingness to be among the first ones to adopt mobile communications innovations.

Willingness to pay: consumer’s perceived control towards adoption of innovations, namely mobile services.

Attitudinal influence: consumer’s attitudinal stage towards adopting innovations. Is illustrated here via personal domain specific innovativeness.

Innovation: an object (service) which is perceived as new by an individual consumer. Here mobile services.