×
Save 10% on All IGI Global Research Books
& OnDemand Individual Chapter & Article Downloads
Available exclusively on IGI Global’s Online Bookstore. Offer valid through October 31, 2024
Get IGI Global News
US
China
Cart
0
Login/Create Portal Account
All Products
All Products
Books
Journals
Videos
Book Chapters
Journal Articles
Video Lessons
Teaching Cases
Special Offers
Save 10% on the IGI Global Online bookstore
Now through October 31, 2024, save 10% on all IGI Global research books & OnDemand individual chapter & article downloads. IGI Global contributors may stack this discount with their exclusive 50% contributor discount, which is automatically applied when logged into a contributor portal account. Non-contributors may also combine the discount with one other discount, including coupon codes.
Not valid on open access processing charges, e-collections, or videos. Discount is not applicable for distributors.
Explore Books & Chapters
IGI Global’s New Emerging Topic e-Book Collections
Acquire highly focused and affordable Cutting-Edge Peer-Reviewed Research Content through a selection of 17 topic-focused e-Book Collections discounted up to 90%, compared to list prices. Collection topics include Artificial Intelligence, Data Science, Language Learning, Marketing and Customer Relations, Sustainability, and many more. Hosted on the InfoSci
®
platform, these collections feature no DRM, no additional cost for multi-user licensing, no embargo of content, full-text PDF & HTML format, and more.
Learn More
Open Access Book (Free Access) - Encyclopedia of Information Science and Technology, Sixth Edition (ISBN: 9781668473665)
The
Encyclopedia of Information Science and Technology, Sixth Edition)
continues the legacy set forth by the first five editions by providing comprehensive coverage and up-to-date definitions of the most important issues, concepts, and trends pertaining to technological advancements and information management within a variety of settings and industries. The entire book is being published under open access.
Read Now
Open Access Book (Free Access) - Food Sustainability, Environmental Awareness, and Adaptation and Mitigation Strategies for Developing Countries (ISBN: 9781668456293)
Food Sustainability, Environmental Awareness, and Adaptation and Mitigation Strategies
for Developing Countries provides information on the recent technology, mitigation, and environmental protection that must be applied for food sustainability in developing countries. This book is being published under Platinum Open Access through funding from Diponegoro University, Indonesia.
Read Now
Open Access Book (Free Access) - New Models of Higher Education: Unbundled, Rebundled, Customized, and DIY (ISBN: 9781668438091)
The Walmart Corporation and the Lumina Foundation have provided funding to make
New Models of Higher Education: Unbundled, Rebundled, Customized, and DIY
fully open access, completely removing any paywall between scholars in education and the latest research on new models for the future of higher education.
Read Now
Open Access Book (Free Access) - Handbook of Research on the Global View of Open Access and Scholarly Communications (ISBN: 9781799898054)
Through a collaboration between IGI Global and the University of North Texas, the
Handbook of Research on the Global View of Open Access and Scholarly Communications
has been published as fully open access, completely removing any paywall between researchers of any field, and the latest research on the equitable and inclusive nature of Open Access and all of its complications.
Read Now
Books
Books
Open Access Books
OnDemand Book Chapters
Books by Subject
Business, Administration, & Management
Scientific, Technical, & Medical (STM)
Education & Social Sciences
Books by Field
Business & Management
Computer Science & Technology
Education
Life Sciences
Government & Law
Library & Information Science
Media & Communications
Medicine & Healthcare
Physical Sciences & Engineering
Security & Forensics
Social Sciences & Humanities
Journals
Journals
OnDemand Journal Articles
Journals by Subject
Business, Administration, & Management
Scientific, Technical, & Medical (STM)
Education & Social Sciences
Journals by Field
Business & Management
Computer Science & Technology
Education
Life Sciences
Government & Law
Library & Information Science
Media & Communications
Medicine & Healthcare
Physical Sciences & Engineering
Security & Forensics
Social Sciences & Humanities
e-Collections
e-Book Collections
Emerging Topic e-Collections
e-Journal Collection Archive
e-Cases Collection
Pick & Choose
XML for Artificial Intelligence
OnDemand
Open Access
View All Open Access Opportunities
Search across all of IGI Global’s available open access publishing opportunities to unleash your research potential.
Find an Open Access Journal for Your Next Manuscript
Search across all of IGI Global’s available open access publishing opportunities to unleash your research potential.
Submit an Open Access Book Proposal
Learn more about open access book publishing and how it can propel your research forward in the field.
Convert Your Work to Open Access
Already published? You can convert your work to open access to increase its impact through IGI Global’s Restrospective Open Access Program.
Utilize Open Access Collection Database
Open up your research potential by utilizing our open access content or integrating the open access collection into your library
Consider Open Access Agreements
For Libraries: consider no-cost or investment-level open access agreements with IGI Global to support your faculty's research endeavors.
Search Funding Resources
Looking for additional funding resources to support your open accesss endeavors? View industry resources compiled by our open access team.
Review Open Access Policies & Ethical Guidelines
Considering IGI Global to publish your work under open access? Review IGI Global’s open access policies and ethical guidelines
Publish
with Us
Resources
Librarians
e-Collections
Book Title List
Journal Title List
Video Title List
Library Collection Development Service
Browse Forthcoming Books
Consortia Partnerships
Library and Publisher Collaborations
Product Distributors
Catalogs
Open Access Initiative
Instructors
Course Adoption
Teaching Cases
K-12 Online Learning Collection
Researchers
Browse Books
Browse Journals
Browse Forthcoming Books
Search Open Access Content
OnDemand Downloads
Webinars
InfoScipedia
Authors and Editors
eEditorial Discovery
®
System
Peer Review Process
Ethics and Malpractice
COPE Membership
Fair Use Policy
Open Access Publishing
FAQ
Distributors
Distributor Resources
Book Distributors
Journal Subscription Agencies
E-Resource Partners
Browse Forthcoming Books
Catalogs
About Us
news
room
Email Updates
RSS
Search
Search:
All Posts
IGI Global News
New Title Releases
Press Releases
All Tags
A-Title (1)
Academic Writing Month (1)
Accounting & Finance (20)
Acquisitions (67)
Adaptive & Complex Systems (7)
Adult Learning (19)
AERA (3)
Aerospace Engineering (12)
Against the Grain (5)
Agent Technologies (4)
ALA Annual (1)
ALA Midwinter (1)
Algorithms (3)
AMCIS (1)
AOM (1)
Applied E-Learning (39)
Articles (191)
Artificial Intelligence (82)
ASEE (1)
Asia (86)
Author News (649)
Awards & Recognition (151)
BIBF (2)
Bioinformatics (12)
Biologically-Inspired Computing (11)
Biomedical Technologies (25)
Biometrics (9)
Blended & Mobile Learning (28)
Book Series (234)
Books & E-Books (1025)
Business & Organizational Research (50)
Business & Technical Education (14)
Business and Management (298)
Business Information Systems (39)
Business Intelligence (28)
Business Process Management (23)
Chapters (266)
Charleston (5)
Chemical Engineering (5)
Chemoinformatics (3)
China (69)
Clinical Technologies (15)
Cognitive Informatics (21)
Cognitive Learning (9)
Collective Intelligence (7)
Computational Intelligence (16)
Computational Linguistics (6)
Computer Engineering (10)
Computer Graphics & Art (6)
Computer Science and Information Technology (262)
Computer Simulation (5)
Computer Vision & Image Processing (6)
Computer-Assisted Language Learning (6)
Computer-Mediated-Communication (11)
Conferences (204)
Consortia (6)
Consumer Management (9)
Contributor Collaboration (13)
COPE Resources (6)
Course Adoption (86)
Cyber Behavior (43)
Cyber Warfare & Terrorism (39)
Cybernetics (8)
Data Analysis & Statistics (17)
Data Mining (28)
Data Warehousing (14)
Database Technologies (88)
Databases (33)
Decision Support Systems (9)
Digital Crime & Forensics (20)
Digital Divide & Developing Countries (22)
Digital Libraries (22)
Digital Literacy (18)
Distance Education (32)
E-Business (30)
E-Collaboration (19)
E-Commerce (19)
Eastern Europe (62)
Education (420)
Electrical Engineering (5)
Electronic Services (15)
End User Computing (4)
Engineering Education (14)
Enterprise Information Systems (9)
Enterprise Resource Planning (2)
Entrepreneurship & E-Innovation (6)
Environmental Engineering (25)
Environmental, Agricultural, and Physical Sciences (102)
ER&L (1)
Europe (149)
Events & Collaborations (265)
Facebook (10)
FIBF (1)
Free Content (140)
Gaming (40)
Gender & Technology (13)
Geoinformatics (6)
Global Business (43)
Global Information Technology (40)
Government and Law (137)
Grid & High Performance Computing (1)
Healthcare (102)
Healthcare Information Systems (55)
Hidden (1)
Hospitality, Travel & Tourism Management (12)
Human Aspects of Business (34)
Human Aspects of Technology (106)
Human Resources Development (21)
India (47)
Industrial Engineering (4)
Industrial Informatics (4)
Information Ethics (13)
Information Resources Management (23)
Information Retrieval (12)
Information Security & Privacy (29)
Information Trust (20)
Information Value & Quality (9)
InfoSci-Books (282)
InfoSci-Cases (15)
InfoSci-Databases (80)
InfoSci-Dictionary (5)
InfoSci-Disciplines (8)
InfoSci-Journals (179)
InfoSci-Medical (10)
InfoSci-OnDemand (21)
InfoSci-Select (1)
InfoSci-Videos (12)
Instructional Design (31)
Interactive Technologies (35)
Internet Technologies (30)
Interview (205)
IT Governance (13)
IT Policy & Standardization (11)
IT Research & Theory (14)
Journals (371)
Knowledge Discovery (64)
Knowledge Management (103)
Knowledge Society (49)
Latin & South America (20)
Library and Information Science (180)
Library Collaboration (25)
Library Information Systems (102)
Library Technology Innovation Series (14)
Marketing (38)
Materials Science (3)
Mechanical Engineering (5)
Media and Communications (175)
Medical, Healthcare, and Life Sciences (198)
Middle East & Africa (73)
Mobile Computing (26)
Multimedia Technology (41)
Music Technologies (2)
Nanotechnology (10)
Networking (39)
Neural Networks (6)
Newsletter (242)
North America (400)
Oceania (70)
Open Access (66)
Open Access Week (42)
Open Source Software (5)
Partnerships (19)
Peer Review Week (9)
Presentations (79)
Public & Sector Management (19)
Public Policy & Administration (100)
Research Essentials (22)
Research Trends (237)
Resources for Distributors (274)
Resources for Instructors (401)
Resources for Librarians (420)
Resources for Researchers (539)
Resources for Translators (119)
Reviews & Indexing (104)
Robotics (21)
Science & Engineering (104)
Security and Forensics (134)
Semantic Web (2)
Sensor Technologies (1)
SLA (2)
Small & Medium Enterprises (3)
Social Computing (62)
Social Sciences and Humanities (204)
Software (96)
Strategic Information Systems (5)
Supply Chain Management (10)
Surveys, Measurements & Response Systems (7)
Sustainable Development (39)
Systems & Software Engineering (6)
Teaching Cases (61)
Technologies in Higher Education (46)
Technologies in K-12 Education (34)
Telecommunications (7)
Topic Collections (30)
Twitter (16)
Ubiquitous & Pervasive Computing (3)
Urban & Regional Development (9)
Videos (19)
Virtual Communities (48)
Virtual Learning Environments (73)
Web Services (8)
Web Technologies & Engineering (15)
Web-Based Teaching & Learning (47)
Webinar (62)
Wireless Systems (9)
World Forgotten Children's Foundation (1)
Posted any time
Posted this week
Posted this month
Posted this year
Sort by:
Relevance
Newest first
Oldest first
Search
Reset
Christiansen's forthcoming book "Transcultural Marketing for Incremental and Radical Innovation" scheduled for a November release
Bryan Christiansen of Prymarke, LLC, Speaks on Publishing
By
IGI Global
on
Oct 16, 2013
IGI Global recently took the opportunity to speak with one of our most popular editors, Bryan Christiansen, in his publishing experiences in writing and editing several best-selling publications with IGI Global. He is lead editor of the title
Transcultural Marketing for Incremental and Radical Innovation
scheduled for release in November 2013, along with
Salih Yildiz
and
Emel Yildiz
of Gümüshane University, Turkey. This title is part of the book series
Advances in Marketing, Customer Relationship Management, and E-Services
(AMCRMES).
IGI Global: How did you initially become interested in academic publishing, and why did you choose IGI Global?
Bryan Christiansen:
My father was my 6th grade teacher who was very instrumental in my future interest in education. As I was nearing completion of my MBA at Capella University in Minnesota in late 2002, I had a lengthy conversation with my Marketing instructor regarding international marketing which rekindled my interest in publishing. After I began teaching at Ellis College of New York Institute of Technology in 2005, one of my colleagues distributed a Call for Chapters for his first book at IGI Global. I was quite intrigued by the process and asked him how I might do the same thing. He introduced me to IGI Global that year, but it took me until 2010 to have the confidence to write and deliver my first book proposal. As my father often said, “Things happen when they are supposed to take place”. Since he lived to be 93 years old, I figure he knew better than I do about these aspects of life.
What are some benefits that you’ve encountered through your journey with publishing?
Although there are many benefits to publishing, the most important one to me is the self-confidence on several levels gained from being published. My mother was instrumental in developing my desire to write, but until my first book was published in March, 2012, I was rather hesitant about showing any of my work. A second benefit is the global connections which have been developed during the entire process starting with the Call For Chapters for all five of my books. Since 2012, I have been invited to speak at five universities in Bulgaria, Poland, Slovenia, and Russia, with other invitations on the way. This has furthered my writing and speaking career aspirations in addition to adding to my contact list which includes nearly 100 names of people on five continents.
What do you find to be the most difficult part of editing a publication, and how do you combat those challenges?
The most difficult part of editing a publication is coordinating and (sometimes) motivating contributors during the chapter development phase between the proposal acceptance to final chapter acceptance phases. This is essentially a project management effort, so I use Microsoft Project software. I also keep in fairly steady contact with each contributor to keep the excitement going as well as try to help the individual foresee any potential roadblocks in Chapter development. Phone is best, but email works as well.
What is some advice you would give to someone editing their first publication?
First, realize what will take place is really a project management effort, so have the right tools available from the very start. Although Excel can help, there are other aspects to the process which cannot be managed well with Excel. Next, understand that some of the best proposals can turn into some of the weakest completed chapters, and vice versa. This piece of advice was given to me by the Ellis College colleague who had distributed the Call for Chapters to all of us in the Business Department back in 2005. Last, but certainly not least, believe in yourself and what you are trying to achieve. During my first book which I did entirely on my own, I often encountered self-doubt during the entire process. However, the “silver lining” of that rather rough experience is that I learned much about the editing process and obtained great confidence in myself to do other books, which I have done with other business professors in Canada and the UK.
What has your experience with IGI Global been like? Would you recommend IGI Global to friends or colleagues interested in publishing their work?
I have already recommended IGI Global to many friends or colleagues interested in publishing their work because the experience has been very good. In fact, several of these colleagues have asked me to be co-Editor with them on a variety of books ranging from global supply chain management to international finance.
What are you currently involved in or working on?
I am currently working on three other books with IGI Global involving areas including transcultural marketing, game theory, and Latin America. I have other potential titles on my list for which I will develop Book Proposals once my current efforts are completed in 2014. I am also writing articles for world-class professional journals such as
Academy of Management Review
,
Journal of Economic Perspectives
, and
AMS Review
.
What are some of your future plans, goals, and aspirations?
My main goal in life at this time is to become a world-class business writer in seven years when I am 60 years old. I do not plan to fully retire, so pursuing a writing and speaking career for the rest of my life is the main goal. Hopefully, my work will contribute something to inspire business scholars and practitioners in some way for more responsible business education and business practices geared towards sustainability. Basically, we cannot continue destroying the earth the way we have been since the earlier days of the Industrial Revolution in the “name of progress”. A new, possibly radical paradigm shift in thinking and acting is now in order for everybody’s sake.
You have published a number of items on marketing and business. However, your publications contain a culturally diverse focus as we move into an era where global business and understanding is more and more inevitable. How do you believe that this new global economy is impacting day to day procedures, whether it is in business, marketing, communications, education, etc.?
Frankly, I do not see any true change or paradigm shift yet regarding “global business and understanding”. People speak about the “global village”, but in reality we primarily only communicate faster with each other in farther corners of the world due to technology—but I am not convinced we really LISTEN to each other any better than in the past. In fact, I think people have gotten worse over time in listening (and ultimately understanding). So, basically, I see technology as being a kind of “double-edged sword” today on multiple levels (i.e., social, educational). Regarding day-to-day procedures in marketing, communications, and education, I would say from naturalistic observation over 30 years that things have only become more complex and faster (thanks to technological advancements) with relatively little “meat” concerning better operational effectiveness except maybe in the multinational enterprises (MNEs) such as IBM. There is a big push in industry now to reevaluate MBA education, and I think that is long overdue, although there are certainly some very solid programs out there which do stress the importance of cultural intelligence, global understanding, and sustainability—in addition to core areas such as accounting, finance, manufacturing, and marketing.
You have a few upcoming publications. Which are you most excited about and why?
I am excited about all three of them, but if pushed I would say the one on
Transcultural Marketing for Incremental and Radical Innovation
inspires me the most because it actually goes to the core of my writing purpose—to inspire business scholars and practitioners to develop more sustainable practices and theories in business in an era of hyper-competition and dwindling natural resources. As I mentioned above, we cannot continue to do things the way we have since the Industrial Revolution began. Essentially, I believe we need to strike a healthy balance in human economic activity that is based on changing expectations that reflect today’s realities like global climate change.
Bryan Christiansen
has been the Chairman of PryMarke, LLC since 2004, a Business Analytics and Management Consultancy in Michigan, USA. He has also been an Adjunct Business Professor since 2003 at Capella University and Ellis University (formerly Ellis College of New York Institute of Technology) in the USA and Gumushane University in Turkey. Born in Washington, DC and raised in Asia, Bryan is fluent in Chinese, Japanese, Spanish, and Turkish and has traveled to 38 countries during his 27-year business career with Global 500 firms and smaller. Bryan is an avid writer on business and education subjects and is currently based in Istanbul, Turkey where he is doing research for future books on these topics. Bryan holds a Bachelor’s degree in Marketing from the University of the State of New York and an MBA degree from Capella University. He will complete his Doctor of Business Administration (DBA) degree in International Business at Walden University in 2013.
Browse for more posts in:
Business and Management
Government and Law
Business & Organizational Research
Business Intelligence
Global Business
Global Information Technology
Marketing
Book Series
Books & E-Books
InfoSci-Books
Interview
Newsletter
Middle East & Africa
North America
Author News
Resources for Researchers
No comments
Comments
Log in
or
sign up
to comment.
Be the first to comment!
Please complete the following form to proceed to the video:
First Name*:
*
Last Name*:
*
Email*:
*
Affiliation (Please do not provide abbreviations)*:
*
Highest Educational Degree Earned?*:
*
Your Major Areas of Research?*:
*
Submit
Close
More from IGI Global
Sep 23, 2024
IGI Global’s Dedication to the Academic Community
Review our past (free) webinars in support of Peer Review Week.
IGI Global
Read More
Books & E-Books
Journals
Webinar
Peer Review Week
Sep 20, 2024
Q&A With Prof. Hui-Nee AuYong
In this digital era, the risk of fraud and corruption is now a major concern for people everywhere, leaving individuals desperate for a solution.
IGI Global
Read More
Sep 19, 2024
Q&A With Editor Hamed Taherdoost
With the rapid growth in the world of FinTech, it can be hard for users to stay up to date with the most recent innovations.
IGI Global
Read More
Computer Science and Information Technology
Books & E-Books
Sep 19, 2024
Over 300 of IGI Global’s 2024 Copyright Books Now Indexed in Scopus
Scopus continues to recognize IGI Global books for their high-quality and importance within the academic community. Learn what this prestigious recognition means for the publisher and the experts behind these books.
IGI Global
Read More
Books & E-Books
Awards & Recognition
Reviews & Indexing
Sep 19, 2024
Are You at Increased Risk of Parkinson’s Disease from Pollution?
Researchers are finding correlations between environmental factors and the development and worsening of Parkinson's Disease.
IGI Global
Read More
Medical, Healthcare, and Life Sciences
Environmental, Agricultural, and Physical Sciences
Books & E-Books
Research Trends
Sep 13, 2024
Stephanie Kew Yen Nee, a Young Physicist, Discusses the Potential Future of Physics
Check out this video of chapter author, Stephanie Kew Yen Nee highlighting their recent research and discoveries regarding electromagnetic wave control.
IGI Global
Read More
Materials Science
Books & E-Books
Chapters
Presentations
Sep 12, 2024
Could Reading Books be the Ultimate Therapy?
Your mental health and wellbeing may improve with a break from technology.
IGI Global
Read More
Social Sciences and Humanities
Books & E-Books
Research Trends
Sep 11, 2024
Navigating the New Normal: Insight from the Experts
Amid the COVID-19 pandemic, there has been a significant shift towards remote work for employees globally.
IGI Global
Read More
Business and Management
Business & Organizational Research
Books & E-Books
Sep 6, 2024
Submit to the Upcoming International Journal of Artificial Intelligence (AI) in Medicine and Healthcare (IJAIMH)
IGI Global is pleased to announce a call for papers for the International Journal of Artificial Intelligence (AI) in Medicine and Healthcare (IJAIMH), an esteemed publication dedicated to advancing research and scholarship in medicine and healthcare.
IGI Global
Read More
Medical, Healthcare, and Life Sciences
Journals
Articles
Open Access
Sep 5, 2024
Even Elon Musk Thinks We Need to Regulate AI
The use of generative AI to create harmful content, including illegal child abuse images has raised concerns among law enforcement and child protection agencies. Tech company Mogul Elon Musk agrees that regulation of the quickly advancing field is necessary.
IGI Global
Read More
Computer Science and Information Technology
Government and Law
Social Sciences and Humanities
Artificial Intelligence
Books & E-Books
Research Trends
First
Previous
1
2
3
4
5
6
7
8
9
10
...
Next
Last