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What is Ambassador

Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth
In marketing, an ambassador or brand ambassador is a person who has extensive knowledge of a specific product or service. He is also an admirer of that product and knows what it brings. In this way, he will make recommendations based on his own experience as a consumer of the product.
Published in Chapter:
System and Environment for Tourism 4.0: How Does a Digital System Work for the Promotion and Evaluation of Gastronomic Tourism Fairs?
Danny C. Barbery-Montoya (Universidad Espíritu Santo, Ecuador), César A. Vélez Del Hierro (Universidad Espíritu Santo, Ecuador), and Nathaly Y. Arroba-Hurtado (Universidad Espíritu Santo, Ecuador)
DOI: 10.4018/978-1-7998-2097-0.ch009
Smart cities are a new scheme for urban planning and management, in which smart destinations become key points for tourist attraction. The objective of the present study is to determine through the theoretical review, the most appropriate technological tools to be used in fairs and turn them into smart spaces. The Raíces International Gastronomic Fair of the city of Guayaquil and its satisfaction / dissatisfaction indexes are taken as an example case in order to propose a technological management system that improves its performance, in which the use of Big Data, georeferencing, IoT, and augmented reality are key pieces to guarantee the security, experience, and promotion of the event.
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