A 'foodie' is a person who has a strong interest and passion for food and gastronomy. Foodies are individuals who enjoy exploring and experimenting with a wide variety of dishes, ingredients, and types of cuisine. They are often food enthusiasts, culinary hobbyists, food critics, or simply people who are passionate about trying new foods and restaurants. The term 'foodie' has become popular to describe those who consider food an important part of their life and relish discovering flavors and culinary experiences.
Published in Chapter:
Digital Influencers and the Restaurant Sector
Alvaro Díaz Casquero (Universidad de Málaga, Spain), Eva María González Robles (Universidad de Málaga, Spain), and Benjamín del Alcázar (Universidad de Málaga, Spain)
Copyright: © 2024
|Pages: 19
DOI: 10.4018/979-8-3693-0551-5.ch012
Abstract
This chapter delves into digital influencers' influential role in reshaping restaurant industry communication, dissecting their evolution, categorizing types, and their pivotal role in gastronomic communication. Exploring strategies for optimizing influencer collaborations, scrutinizing trends, and spotlighting key platforms, it equips readers with a comprehensive understanding. Furthermore, it investigates influencers' profound impact on consumer behavior, serving as a practical guide with data-driven insights and examples. In today's digital age, this chapter underscores influencer collaborations' indispensable nature in the restaurant sector, emphasizing their potential for business success. Understanding and harnessing influencer power remains crucial for industry stakeholders as the culinary world evolves.