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What is m-tourism

Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism
The use of mobile applications for tourism.
Published in Chapter:
Alternative Tourism Strategies to Enhance Local Sustainable Tourism Development: The ALTER-ECO Project in Gandia (Spain)
Rafael Temes-Cordovez (Polythecnic University of Valencia, Spain), Begoña Serrano-Lanzarote (Polythecnic University of Valencia, Spain), Juan José Tuset Davó (Polythecnic University of Valencia, Spain), and Ruth De León-Rodríguez (European University of Valencia, Spain)
DOI: 10.4018/978-1-7998-2224-0.ch014
Abstract
This chapter establishes the relationship between the ALTER-ECO project and the problem of overtourism. Background reviews the phenomenon of excess tourists based on recent research. The measures implemented in Gandia (Spain) as part of the ALTER-ECO project are described. Monitoring influx of tourists, installing Free Wi-Fi at Gandia Beach, and creating a mobile app are three measures that have contributed to easing the effects of overtourism. The debate proposes monitoring, public Wi-Fi, and gamification as three strategies for dispersing tourist load. Conclusions include measures and strategies that coincide with UNWTO 2018 recommendations.
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