What is Organism

The main concern of this chapter is to develop a state-of-the-art of the literature referring to the use of sensorial marketing within the store. For this purpose, a deep interdisciplinary review of the theoretical and empirical works related to this discipline has been carried out. Thanks to this review, the link between some sensorial stimuli and consumer behavior has been demonstrated, but also the lack of research in some areas of study has been identified. This chapter provides a general overview of the sensorial variables used within the store by the managers, their main effects in the consumer behavior, and the most important model, the SOR model, to explain these relations. Conclusions, managerial implication, and recommendations for future research are provided.