What is Portfolio Strategy

In recent years, emerging trends in entrepreneurial activity have been changing constantly, and new entrepreneurship types are developing in the global world. Especially, a number of studies have drawn attention to the alternative entrepreneurship approaches. This chapter reviews an alternative entrepreneurship opportunity called portfolio entrepreneurship, also known as multiple business ownership. The main purpose of this chapter is to investigate the importance of strategic decision-making of portfolio entrepreneurs. This chapter also aims to provide a framework that is three-box solution for portfolio entrepreneurs to improve their decision-making performance. The results of the study are expected to be a source for researchers and practitioners in the areas of entrepreneurship and decision making.