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What is Retail

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
The selling of goods and/or services by businesses to consumers.
Published in Chapter:
The Role of the Service Encounter as a Means of Reversing Further High Street Retail Decline
Jason J. Turner (Asia Pacific University of Technology and Innovation, Malaysia) and Toni Corstorphine (Audi, UK)
DOI: 10.4018/978-1-7998-1412-2.ch010
Abstract
This chapter examines customer and retailer perceptions of the decline of the UK High Street and investigates the potential of the service encounter to reverse this decline. UK High Street is in perpetual decline as a result of 3 inter-related factors: the rise in competitor offers from out-of-town retailing and online shopping; rather high business rates; economic uncertainty perpetuated by Brexit. Revisiting interviews conducted in 2013 across 4 Scottish cities with 40 retailers (national chains and independents) and 40 customers ages 18-60 reveals a difference of opinion between retailers and customers. Unlike retailers, the majority of customers thought potential solutions to the decline in the UK High Street lay in combining the appeal of online convenience and choice with the tangibility of the physical store experience.
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More Results
Sustainable Career in Agile Environment: Cross-Sectorial Investigations
Retail refers to the activity of selling goods or services directly to consumers or end-users. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit.
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Sustainable Marketing and Retailing: Demystifying the Emerging Themes and Future Research Directions
Encompasses a variety of tasks, such as buying, selling, marketing, and customer care. Retailers frequently acquire possessions from manufacturers or wholesalers and allocate them to the public via their offline outlets (physical), online platforms, or other allocation channels. Retail aims to meet the demands and preferences of its customers through a variety of products, smooth and easy access, and favorable buying experiences.
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Big Data Analytics in Retail Supply Chain
The functions and activities involved in the selling of commodities directly to consumers.
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A Study of Virtual Trial Room
Retail is a process of selling goods and/or services to customers through multiple channels of distribution to earn a profit.
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Managerial Challenges in VR and AR in Asia
The process of selling consumer products and experiences to customers through multiple channels of distribution.
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Time Series Forecasting in Retail Sales Using LSTM and Prophet
Process of selling services or goods using different channels to satisfy consumer needs on identified demands.
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Machine Learning for Smart Tourism and Retail
Economic sector that creates revenue by selling products or services to final customers.
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Is Multichannel Integration in Retailing a Source of Competitive Advantage?: A Consumer Perspective
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Evaluating the Benefits of Omnichannel Retail: A Systematic Literature Review Focused on Consumers
Sales of goods from a company to final consumers through a number of different channels, online or offline.
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Practice of Consumption and Spaces for Goods/Retail Futures
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Retail Customer Engagement: A Systematic Mapping Study
The process of selling consumer goods or services to customers through multiple channels of distribution.
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Building Capabilities and Workforce for Metaverse-Driven Retail Formats
Frequently involving physical or online establishments, retail is the sale of products or services to consumers.
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