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What is User-Generated Content

Chapter 23
Handbook of Research on Social Software and Developing Community Ontologies
A term that refers to Web-based content created by ordinary people or users, e.g. pictures posted on Flickr or encyclopedia entries written in Wikipedia. Such “Read-and-Write” applications are key characteristic of the Web 2.0 movement, which encourages the publishing of one’s own content and commenting on or augmenting other people’s. It differs from the “Read-Only” model of Web 1.0, in which Web sites were created and maintained by an elite few. See also personal publishing.
Published in Chapter:

Pedagogical Responses to Social Software in Universities

Catherine McLoughlin (Australian Catholic University, Australia) and Mark J.W. Lee (Charles Sturt University, Australia)
Copyright: © 2009 | Pages: 22
DOI: 10.4018/978-1-60566-208-4.ch023

Abstract

Learning management systems (LMS’s) that cater for geographically dispersed learners have been widely available for a number of years, but many higher education institutions are discovering that new models of teaching and learning are required to meet the needs of a generation of learners who seek greater autonomy, connectivity, and socio-experiential learning. The advent of Web 2.0, with its expanded potential for generativity and connectivity, propels pedagogical change and opens up the debate on how people conceptualize the dynamics of student learning. This chapter explores how such disruptive forces, fuelled by the affordances of social software tools, are challenging and redefining scholarship and pedagogy, and the accompanying need for learners to develop advanced digital literacy skills in preparation for work and life in the networked society. In response to these challenges, the authors propose a pedagogical framework, Pedagogy 2.0, which addresses the themes of participation in networked communities of learning, personalization of the learning experience, and learner productivity in the form of knowledge building and creativity.
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Chapter 1
The Dynamics of Social Media Marketing Content and Customer Retention
Content such as images, videos, text, and audio that have been created and posted on social media platforms by unpaid contributors or fans of a brand.
Published in Chapter: The Dynamics of Social Media Marketing Content and Customer Retention; From: Leveraging Computer-Mediated Marketing Environments
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Chapter 9
The Role of Social Commerce Components on the Consumer Decision-Making Process
Information created by users of different online mediums to introduce their ideas and/or experiences aiming to educated or entertain others and shared publicly. This information could be in a text, photo, audio, or video format.
Published in Chapter: The Role of Social Commerce Components on the Consumer Decision-Making Process; From: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
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Chapter 6
Higher Education and Web 2.0: Barriers and Best Practices From the Standpoint of Practitioners
Content that is authored by internet users and derives from their participation in online platforms that enable the creation and/or edition of content in a variety of formats (text, audio, video, image).
Published in Chapter: Higher Education and Web 2.0: Barriers and Best Practices From the Standpoint of Practitioners; From: Advanced Web Applications and Progressing E-Learning 2.0 Technologies in Higher Education
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Chapter 89
Mobile Phones Influence on Journalism Practice in Africa
This is text that comes from the audience, which has now increased in amount due to the audience’s access to mobile and other technologies of information gathering and dissemination.
Published in Chapter: Mobile Phones Influence on Journalism Practice in Africa; From: Encyclopedia of Mobile Phone Behavior
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Chapter 9
Stimuli for the Use of Digital Influencers in the Culture Sector: An Analysis of the Portuguese Context
User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast.
Published in Chapter: Stimuli for the Use of Digital Influencers in the Culture Sector: An Analysis of the Portuguese Context; From: Using Influencer Marketing as a Digital Business Strategy
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Chapter 11
Students' Formal and Informal Information Sources: From Course Materials to User-Generated Content
Refers to content produced by diverse Internet users on web applications that enable users to actively participate, to contribute information, and to share this content with other users. A popular example of an application providing users with user-generated content is Wikipedia.
Published in Chapter: Students' Formal and Informal Information Sources: From Course Materials to User-Generated Content; From: Opening Up Education for Inclusivity Across Digital Economies and Societies
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Chapter 4
Digitally Empowering Women Through Community Radio and Mobile Storytelling in India
This refers to content on media platforms that is created and generated by users, where users are content creators and consumers simultaneously.
Published in Chapter: Digitally Empowering Women Through Community Radio and Mobile Storytelling in India; From: Digital Capitalism in the New Media Era
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Chapter 17
QyoroView: Creating a Large-Scale Street View as User-Generated Content
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Chapter 6
Activism in the Digital Age: Social Movements Analysis Using User-Generated Content in Social Media
material that comes from standard users who voluntarily create and publish different data, information and content, which is subsequently published and may be of interest to others (Krumm et al., 2008).
Published in Chapter: Activism in the Digital Age: Social Movements Analysis Using User-Generated Content in Social Media; From: Advanced Digital Marketing Strategies in a Data-Driven Era
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Chapter 15
Deconstructing the Role of Consumer Engagement Within Social Media
User-generated content refers to brand-related content that is created and shared online by consumers on social media. Examples typically include incorporating the brand hashtag in social media posts, reviews, forum discussions, and images/videos.
Published in Chapter: Deconstructing the Role of Consumer Engagement Within Social Media; From: Management and Marketing for Improved Retail Competitiveness and Performance
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Chapter 26
Human Attitude Towards the Use of IT in Education: Academy and Social Media
Any form of content, such as images, blogs, videos, text and audio, that have been created and posted by consumers or end-users on online platforms and is publicly available to others.
Published in Chapter: Human Attitude Towards the Use of IT in Education: Academy and Social Media; From: Handbook of Research on the Role of Human Factors in IT Project Management
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Chapter 7
Toward a Theoretical Model of Authentic and Fake User-Generated Online Reviews
Anything that people create online using social media applications, and can be accessed by others in the online community.
Published in Chapter: Toward a Theoretical Model of Authentic and Fake User-Generated Online Reviews; From: Handbook of Research on Deception, Fake News, and Misinformation Online
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Chapter 608
From the Psychoanalyst's Couch to Social Networks
Any form of content such as blogs, forums, posts, chats, tweets… created by users of an online system or service, often made available via social media websites.
Published in Chapter: From the Psychoanalyst's Couch to Social Networks; From: Encyclopedia of Information Science and Technology, Fourth Edition
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Chapter 5
Practice From Implementing Web 2.0 Tools in Higher Education
Content that was created by internet users and that can assume a multiplicity of formats such as text, video, or music.
Published in Chapter: Practice From Implementing Web 2.0 Tools in Higher Education; From: Cases on Technologies in Education From Classroom 2.0 to Society 5.0
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Chapter 4
Exploring the Relationship Between Social Media and Social Influence
UGC represents all the ways by which users create and exchange digital content and use social media on the technological basis of Web 2.0.
Published in Chapter: Exploring the Relationship Between Social Media and Social Influence; From: Leveraging Computer-Mediated Marketing Environments
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Chapter 5
Social Media and Social Entrepreneurship
User-generated content can be described by way of any form of content, it can refer to digital images, videos, audio files, statements, tweets, blog discussion form posts, and everything in between which has been generated and placed by amateur contributors or users.
Published in Chapter: Social Media and Social Entrepreneurship; From: Leveraging Computer-Mediated Marketing Environments
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Chapter 17
The Role of WOM in Affecting the Intention to Purchase Online: A Comparison Among Traditional vs. Electronic WOM in the Tourism Industry
Is defined as any type of content that has been created and shared by unpaid contributors. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between and is the act of users promoting a brand rather than the brand itself.
Published in Chapter: The Role of WOM in Affecting the Intention to Purchase Online: A Comparison Among Traditional vs. Electronic WOM in the Tourism Industry; From: Exploring the Power of Electronic Word-of-Mouth in the Services Industry
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Chapter 40
Do User-Generated Social Shopping Website Features Contribute to Website Aims?
Refers to content created or distributed by users for example via social media.
Published in Chapter: Do User-Generated Social Shopping Website Features Contribute to Website Aims?; From: Encyclopedia of E-Commerce Development, Implementation, and Management
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Chapter 11
Digital Marketing Tools and Market Trends in the Skincare Industry: Consumer Behavior and Sales Growth Insights
Any form of content, such as text, images, videos, or reviews, that is created and shared by individuals, rather than by professional content creators or organizations.
Published in Chapter: Digital Marketing Tools and Market Trends in the Skincare Industry: Consumer Behavior and Sales Growth Insights; From: Using Influencer Marketing as a Digital Business Strategy
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Chapter 3
Digitalisation in the Tourism and Hospitality Industry: Perspectives of the Supply and Demand Sides
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Chapter 6
Celebrity Fans in China: Motives, Characteristics, and Marketing Impacts
Content in forms of text, images, or/and videos on social media, created and shared spontaneously by fans to promote a celebrity or other focus of interest.
Published in Chapter: Celebrity Fans in China: Motives, Characteristics, and Marketing Impacts; From: Handbook of Research on the Impact of Fandom in Society and Consumerism
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Chapter 48
The Discourses of Empowerment and Web 2.0: The Dilemmas of User-Generated Content
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Chapter 12
Explaining Participation in Online Communities
The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs, online communities and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as well as articles on any subject, all of which have been traditionally written by editors, journalists and academics in the past. Also called “peer production.”
Published in Chapter: Explaining Participation in Online Communities; From: Handbook of Research on Socio-Technical Design and Social Networking Systems
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Chapter 11
Electronic Word-of-Mouth in the Service Industry: An Empirical Analysis on Sharing Economy Services
any type of content created and shared by users on digital and social media platforms.
Published in Chapter: Electronic Word-of-Mouth in the Service Industry: An Empirical Analysis on Sharing Economy Services; From: Exploring the Power of Electronic Word-of-Mouth in the Services Industry
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Chapter 2
The Dynamics of Social Media and Value Co-Creation
The content that is created during the process of sharing the views, opinions and information by consumers on the social media platform. It is very difficult to be controlled in the form of views, comments and discussion from posts, blogs, videos, reviews or any other kind of media that is widely accessible to other consumers.
Published in Chapter: The Dynamics of Social Media and Value Co-Creation; From: Leveraging Computer-Mediated Marketing Environments
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Chapter 9
Instagram Influencers in Social Media-Induced Tourism: Rethinking Tourist Trust Towards Tourism Destination
Content that is posted in the social media and is being considered as useful electronic word of mouth (e-WOM) among internet users by sharing and interacting with each other.
Published in Chapter: Instagram Influencers in Social Media-Induced Tourism: Rethinking Tourist Trust Towards Tourism Destination; From: Impact of New Media in Tourism
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Chapter 9
Omani English Language Learners' Perceptions of Interactive and Online Listening and Speaking Activities
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Chapter 9
User-Generated Content and Consumer Brand Engagement
UGC is any form of digital content users generated and shared online with other users. These contents produced can be viewed and shared by other users of the service or websites.
Published in Chapter: User-Generated Content and Consumer Brand Engagement; From: Leveraging Computer-Mediated Marketing Environments
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Chapter 4
Social Media Marketing of Brands in the COVID-19 Pandemic: Exploring the Crisis-Related Content
Non-commercial digital content such as photos, videos, or text created and shared by consumers online.
Published in Chapter: Social Media Marketing of Brands in the COVID-19 Pandemic: Exploring the Crisis-Related Content; From: Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics
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Chapter 9
The Usage of Social Networks and Websites in International Luxury Brand Communication: An Example of the Automotive Sector
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Chapter 23
Applying Web 2.0 Tools in Hybrid Learning Designs
A term that refers to Web-based content created by ordinary users or members of the general public, e.g. pictures posted on Flickr, videos uploaded to YouTube, or encyclopedia entries written in Wikipedia. Such “Read-Write” applications are a key characteristic of the Web 2.0 movement, which encourages the publishing of one’s own content and commenting on or augmenting other people’s. It differs from the “Read Only” model of Web 1.0, in which Web sites were created and maintained by an elite few. See also personal publishing.
Published in Chapter: Applying Web 2.0 Tools in Hybrid Learning Designs; From: Handbook of Research on Hybrid Learning Models: Advanced Tools, Technologies, and Applications
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Chapter 20
How Consumers Respond to Editorial Communication Strategies: Is Content Marketing Replacing Publicity?
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Chapter 4
Social Media and User-Generated Content as a Teaching Innovation Tool in Universities
Images, videos, text, or audio files, which are posted online on social networks.
Published in Chapter: Social Media and User-Generated Content as a Teaching Innovation Tool in Universities; From: Teaching Innovation in University Education: Case Studies and Main Practices
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Chapter 8
Influencer Marketing in the Age of Metaverse
(UGC): Content created by users, such as text (reviews, discussions, blog posts), images (photos), or videos. UGC often reflects individual users’ genuine experiences, opinions, and perspectives, providing authentic insights and engagement. UGC has become integral to digital marketing strategies, brand engagement initiatives, and online content ecosystems.
Published in Chapter: Influencer Marketing in the Age of Metaverse; From: Consumer Experience and Decision-Making in the Metaverse
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Chapter 437
A Multidisciplinary View of Data Quality
A feature of Web applications that allows participants to add and modify information as contrasted to traditional sources such as publishers or broadcasters.
Published in Chapter: A Multidisciplinary View of Data Quality; From: Encyclopedia of Information Science and Technology, Second Edition
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Chapter 1
Innovative Digital Marketing in Business
User-generated content, also known as user-generated content, audience-generated content, consumer-generated content, user-generated media, user-generated media refers to various types of content that are created by the end consumer.
Published in Chapter: Innovative Digital Marketing in Business; From: Contemporary Trends in Innovative Marketing Strategies
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Chapter 14
Social Tagging and Secondary School Libraries: Insights from the AO3 Framework
Tags, text, images, videos, etc. that have been uploaded by users rather than corporations.
Published in Chapter: Social Tagging and Secondary School Libraries: Insights from the AO3 Framework; From: Handbook of Research on Emerging Trends and Technologies in Librarianship
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Chapter 10
Instagram as a Learning Space to Introduce Virtual Technology Tools Into Post-COVID Higher Education
Content created outside of professional routines and practices (Kaplan and Haenlein, 2010 AU44: The in-text citation "Kaplan and Haenlein, 2010" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. , p. 61).
Published in Chapter: Instagram as a Learning Space to Introduce Virtual Technology Tools Into Post-COVID Higher Education; From: Handbook of Research on Developing a Post-Pandemic Paradigm for Virtual Technologies in Higher Education
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Chapter 7
Museums on the Web: Interaction with Visitors
Web content that is created by users and shared on various dedicated platforms like Flickr, Youtube, Facebook.
Published in Chapter: Museums on the Web: Interaction with Visitors; From: Handbook of Research on Technologies and Cultural Heritage: Applications and Environments
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